Last months Adwords PPC campaign - WickedFire - Affiliate Marketing Forum

AllBizNiz · 11-19-2009, 01:34 PM

Here's some stats for last months PPC campaign. Just wanted to get some opinions on these numbers. I feel this should be doing much much better...

Drake · 11-19-2009, 01:41 PM

What are you getting paid per conversion? Probably $20 - 30 and you're losing money.

CTR is pretty bad. Maybe try split testing or write better ads?

Are you tracking conversions to a keyword level? If so pause the losers and scale the winners. Might be an ok campaign.

AllBizNiz · 11-19-2009, 01:46 PM

About 89.00 per conversion.

And yes, I've categorized my keywords in high performers and low performers. I'm currently tracking everything in Adwords. I'm going to search for a tool to keep track of all the testing. I know there's got to be something better than just using Google's tools.

GrindTim3 · 11-19-2009, 04:21 PM

So you're making $35 gross every conversion? Thats not bad dude. Looks like you've made about $1,635.00 profit.

Maitiú · 11-19-2009, 04:28 PM

You definately need to improve your CTR, your making profit so you can optimize that down and get a really succesful campaign.

Make sure your split testing all your ads dude.

bigb3433 · 11-19-2009, 04:46 PM

as said above keep split testing.. especially your ad copy.. better ad copy and quality score will get your click costs down which are pretty expensive.. if your profiting off that campaign your doing good just split test ads and keywords and keep the winners you should be able to improve your ROI quite a bit..

pocketrockets · 11-19-2009, 05:51 PM

I assume with that CTR% this is for the content network?

AllBizNiz · 11-20-2009, 08:07 AM

Quote:

Originally Posted by pocketrockets

I assume with that CTR% this is for the content network?

Nope, search. Thanks for all the replies! I'm going to have to split test the shit out of the ads. We've had the original ads out there since conception which was about a year and a half ago

. I'm sure we can hit a way better CTR.

11-19-2009, 01:34 PM	#1 (permalink)
AllBizNiz Jackpotting Join Date: Oct 2009 Location: O-H-I-O Posts: 1,454 iTrader: 32 / 100%	Last months Adwords PPC campaign Here's some stats for last months PPC campaign. Just wanted to get some opinions on these numbers. I feel this should be doing much much better... Share Share this post on Digg Del.icio.us Technorati Twitter

11-19-2009, 01:41 PM	#2 (permalink)
Drake Senior Member Join Date: Jun 2007 Posts: 2,268 iTrader: 21 / 100%	What are you getting paid per conversion? Probably $20 - 30 and you're losing money. CTR is pretty bad. Maybe try split testing or write better ads? Are you tracking conversions to a keyword level? If so pause the losers and scale the winners. Might be an ok campaign. Share Share this post on Digg Del.icio.us Technorati Twitter

11-19-2009, 01:46 PM	#3 (permalink)
AllBizNiz Jackpotting Join Date: Oct 2009 Location: O-H-I-O Posts: 1,454 iTrader: 32 / 100%	About 89.00 per conversion. And yes, I've categorized my keywords in high performers and low performers. I'm currently tracking everything in Adwords. I'm going to search for a tool to keep track of all the testing. I know there's got to be something better than just using Google's tools. Share Share this post on Digg Del.icio.us Technorati Twitter

11-19-2009, 04:21 PM	#4 (permalink)
GrindTim3 Senior Member Join Date: Oct 2009 Location: New York Posts: 360 iTrader: 7 / 100%	So you're making $35 gross every conversion? Thats not bad dude. Looks like you've made about $1,635.00 profit. Share Share this post on Digg Del.icio.us Technorati Twitter

11-19-2009, 04:28 PM	#5 (permalink)
Maitiú + Join Date: Dec 2008 Location: Ireland Posts: 312 iTrader: 17 / 100%	You definately need to improve your CTR, your making profit so you can optimize that down and get a really succesful campaign. Make sure your split testing all your ads dude. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Your bad vibe will drive away your tribe

11-19-2009, 04:46 PM	#6 (permalink)
bigb3433 Senior Member Join Date: Apr 2009 Posts: 410 iTrader: 0 / 0%	as said above keep split testing.. especially your ad copy.. better ad copy and quality score will get your click costs down which are pretty expensive.. if your profiting off that campaign your doing good just split test ads and keywords and keep the winners you should be able to improve your ROI quite a bit.. Share Share this post on Digg Del.icio.us Technorati Twitter

11-19-2009, 05:51 PM	#7 (permalink)
pocketrockets Senior Member Join Date: Aug 2006 Posts: 1,728 iTrader: 75 / 100%	I assume with that CTR% this is for the content network? Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Private Network of 34, aged sites (oldest 1996!) 1 x PR5, 10 x PR4, 10 x PR3, 9 x PR2, 4 x PR1 = $35/month Status: SOLD-OUT [see thread] But Re-Opening Soon! >>Join the waiting list here for instant notification when we open!

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