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Old 11-19-2009, 11:54 PM   #1 (permalink)
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Question Wanted: Advice on Local Lead Gen

Got an offer to local lead gen for an business here in town. Basically I would collect the leads and send him the spreadsheets and bill him per lead at $10.

Can I get some general advice on this topic?

If that question is too broad here are some categories: payments, lead quality, common complaints/issues, etc.
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Old 11-20-2009, 01:01 AM   #2 (permalink)
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Jesus dude, how long is a piece of string?

Leads don't convert.
Leads are doubling up with his own website.
Leads are cold.

Bill fortnightly if you're doing any volume. At least until you trust him.
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Old 11-20-2009, 01:27 AM   #3 (permalink)
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Yeah lead quality was definitely his biggest concern. I plan on combating this by targeting demographically at his statistically most converted callers.

bi weekly seems like a great idea. Especially considering his enthusiasm when he heard the option for performance based advertising lol
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Old 11-20-2009, 05:08 AM   #4 (permalink)
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I cant remember where I got this from, but why not setup a kiosk in a busy mall with a touch screen computer and they can enter to win something by filling out a questionnaire or their email address (or whatever you need).

If your making $10 per lead, you could afford to give something away that is pretty nice if you put it in a high traffic enough area.

Say you got 50 people per day to sign up. Theres $500 for you, say you spend $100 on a daily prize, your left with $400.

You could probably rent a space for $1000 or so per month (depending on city/traffic)

So with those really rough (and not researched) you should be making a nice profit and have a constant stream of leads.
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Old 11-21-2009, 04:14 PM   #5 (permalink)
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wow thanks a super innovative idea. Thanks for the pro tip!
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