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Old 12-01-2009, 01:40 PM   #1 (permalink)
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Question Quick question about CPC and broad matching
If I am running a broad match on "blue widgets", and it gets triggered by the phrase "cheap blue widgets", am I charged the CPC of "cheap blue widgets", or is there a separate CPC for the broad match term itself?
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Old 12-01-2009, 04:21 PM   #2 (permalink)
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there would be a separate CPC for the broad match term. Ads with an exact or phrase match to 'cheap blue widgets' would have a lower CPC
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Old 12-01-2009, 06:37 PM   #3 (permalink)
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you would be charged at maximum what ever your highest CPC is for that term. it could possibly be lower.
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