How does facebook serve ads? - WickedFire - Affiliate Marketing Forum

vegas211 · 12-04-2009, 06:07 PM

Over the past few weeks I've noticed facebook serves some of my ads in high volume, and then doesn't really display them the next few days afterwords.

I find myself constantly making new ads even though the previous ads I put up had good CTR's.

Anyone experience something similar or have any good links to information about their ad network? I tried searching google and I couldn't find anything.

adigitalorange · 12-04-2009, 07:17 PM

Finch Sells has some good articles on FB marketing: Facebook PPC | Finch Sells

DiscoFail · 12-04-2009, 07:31 PM

The same happens to me all the time. There's this thing called fb ad manager that claims it can make a thousand ads in 5 mins, haven't tried it myself, but probably worth having a look at. It breaks every time facebook updates the ad platform.

vegas211 · 12-04-2009, 09:22 PM

I work with Fb ads manager. Fb ads manager is good, but it definitely can not make 1,000 ads in 5 mins. I wrote some software myself that use to be able to make about 100 in 30 minutes.

What I'm interested in is how to optimally set bids and make ads. I've tested some stuff out on my own, but I can't figure out why there is such a significant decline in impressions when the ads are doing well.

@adigitalorange - Good Resource.

adigitalorange · 12-04-2009, 10:14 PM

Quote:

Originally Posted by vegas211

I work with Fb ads manager. Fb ads manager is good, but it definitely can not make 1,000 ads in 5 mins. I wrote some software myself that use to be able to make about 100 in 30 minutes.

What I'm interested in is how to optimally set bids and make ads. I've tested some stuff out on my own, but I can't figure out why there is such a significant decline in impressions when the ads are doing well.

@adigitalorange - Good Resource.

Sure thing, are you doing CPC or CPM?

mailme · 12-06-2009, 02:17 PM

Maybe someone else keeps stealing your keywords

HarveyJ · 12-07-2009, 05:17 PM

Vegas: My experience with Facebook ads is that it's basically a CTR game. I've had this same issue with my ads anytime the CTR drops below 0.5%
I assume the logic is that if people actually cared about the ads, they'd be clicking them.
If your ad isn't doing decently with CTR, they stop bothering to show it, simple as that.
Just recreate the ad with a different pic.

MrSterlingSays · 12-07-2009, 05:32 PM

Does anyone else know of anything like FB Ads Manager that might work well also?

miketpowell · 12-07-2009, 07:51 PM

Quote:

Originally Posted by vegas211

I work with Fb ads manager. Fb ads manager is good, but it definitely can not make 1,000 ads in 5 mins. I wrote some software myself that use to be able to make about 100 in 30 minutes.

What I'm interested in is how to optimally set bids and make ads. I've tested some stuff out on my own, but I can't figure out why there is such a significant decline in impressions when the ads are doing well.

@adigitalorange - Good Resource.

Ads manager can make 1000 ads in 5 mins no problem if you no how to use it, your FB account won't last long though if you do that.

There are 2 possible and very simple answers to your question.

1. You don't know what a "good" ctr is and you are at first getting some free impressions to test your ctr and when FB finds out it sucks it stops the impressions. If you keep making new ads to get those free impressions FB will stop giving them to you.(see retards in FB thread wondering why they can't get clicks with high CPC bids after abusing the system duping ads)

2. People are X'ing your ad. I'm not going to go into more details then that public. If you are spending less then $200 a day this isn't your problem though.

webetricky · 12-12-2009, 01:21 PM

^^ If you are spending less than $200 / day then what is the problem?

I'm having issues with this also even after i upped my bid. What is a slightly above average ctr for fb ads? I ran some where i was getting ~0.23% but terrible conversion rate, and now i am running another offer where i'm getting a slightly better conversion rate but horrendous ctr..as in ~0.05% ..it is a dating offer and i'm assuming the poor ctr is because i am not targeting enough? I just have no effin clue what kind of keywords to use with dating...

FatalError · 12-12-2009, 01:28 PM

Quote:

Originally Posted by miketpowell

Ads manager can make 1000 ads in 5 mins no problem if you no how to use it, your FB account won't last long though if you do that.

lol
1000 ads in 5 minutes = 200 ads per minute = 3.33 ads per second.
Do you even fucking think before posting bullshit replies?

Dispel · 12-12-2009, 03:10 PM

there's another possible reason. Facebook will limit impressions if your ad is similar to other ads. ie a dating ad with generic copy "Meet LocaL Single Women" etc would get throttled, because its similar to other ads running, and other that already ran - ad "types" now build a history which influence your af performance.

webetricky · 12-14-2009, 11:34 AM

Quote:

Originally Posted by Dispel

there's another possible reason. Facebook will limit impressions if your ad is similar to other ads. ie a dating ad with generic copy "Meet LocaL Single Women" etc would get throttled, because its similar to other ads running, and other that already ran - ad "types" now build a history which influence your af performance.

THANK YOU!

HarveyJ · 12-14-2009, 06:45 PM

Quote:

Originally Posted by Dispel

there's another possible reason. Facebook will limit impressions if your ad is similar to other ads. ie a dating ad with generic copy "Meet LocaL Single Women" etc would get throttled, because its similar to other ads running, and other that already ran - ad "types" now build a history which influence your af performance.

Shit, that just clicked for me when I read that.
I generally go for things that I'm pretty sure aren't getting much promotion, usually physical sale items, but the logic behind "Hey, that ad's already on the network" never even struck me until you said it.

*sigh* Such a fucking moron sometimes...

Skippy McGee · 12-21-2009, 04:41 PM

Quote:

Originally Posted by adigitalorange

Finch Sells has some good articles on FB marketing: Facebook PPC | Finch Sells

+rep for the link

12-04-2009, 06:07 PM	#1 (permalink)
vegas211 Member Join Date: Sep 2009 Location: las vegas Posts: 33 iTrader: 0 / 0%	How does facebook serve ads? Over the past few weeks I've noticed facebook serves some of my ads in high volume, and then doesn't really display them the next few days afterwords. I find myself constantly making new ads even though the previous ads I put up had good CTR's. Anyone experience something similar or have any good links to information about their ad network? I tried searching google and I couldn't find anything. Share Share this post on Digg Del.icio.us Technorati Twitter

12-04-2009, 07:17 PM	#2 (permalink)
adigitalorange Ballinnnnnn Join Date: Nov 2009 Posts: 342 iTrader: 6 / 100%	Finch Sells has some good articles on FB marketing: Facebook PPC \| Finch Sells Share Share this post on Digg Del.icio.us Technorati Twitter

12-04-2009, 09:22 PM	#4 (permalink)
vegas211 Member Join Date: Sep 2009 Location: las vegas Posts: 33 iTrader: 0 / 0%	I work with Fb ads manager. Fb ads manager is good, but it definitely can not make 1,000 ads in 5 mins. I wrote some software myself that use to be able to make about 100 in 30 minutes. What I'm interested in is how to optimally set bids and make ads. I've tested some stuff out on my own, but I can't figure out why there is such a significant decline in impressions when the ads are doing well. @adigitalorange - Good Resource. Share Share this post on Digg Del.icio.us Technorati Twitter

12-06-2009, 02:17 PM	#6 (permalink)
mailme Banned Join Date: Dec 2009 Location: Houston, TX Posts: 53 iTrader: 0 / 0%	Maybe someone else keeps stealing your keywords Share Share this post on Digg Del.icio.us Technorati Twitter

12-07-2009, 05:17 PM	#7 (permalink)
HarveyJ He is - THE CACTUS! Join Date: Feb 2008 Location: Melbourne - Not the one in Florida Posts: 3,906 iTrader: 0 / 0%	Vegas: My experience with Facebook ads is that it's basically a CTR game. I've had this same issue with my ads anytime the CTR drops below 0.5% I assume the logic is that if people actually cared about the ads, they'd be clicking them. If your ad isn't doing decently with CTR, they stop bothering to show it, simple as that. Just recreate the ad with a different pic. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ After 10,000 years I'm free!

12-07-2009, 05:32 PM	#8 (permalink)
MrSterlingSays Junior Member Join Date: Apr 2009 Location: Houston, Texas Posts: 21 iTrader: 0 / 0%	Does anyone else know of anything like FB Ads Manager that might work well also? Share Share this post on Digg Del.icio.us Technorati Twitter

12-12-2009, 01:21 PM	#10 (permalink)
webetricky Banned Join Date: Oct 2009 Location: NY Posts: 613 iTrader: 15 / 100%	^^ If you are spending less than $200 / day then what is the problem? I'm having issues with this also even after i upped my bid. What is a slightly above average ctr for fb ads? I ran some where i was getting ~0.23% but terrible conversion rate, and now i am running another offer where i'm getting a slightly better conversion rate but horrendous ctr..as in ~0.05% ..it is a dating offer and i'm assuming the poor ctr is because i am not targeting enough? I just have no effin clue what kind of keywords to use with dating... Share Share this post on Digg Del.icio.us Technorati Twitter

12-12-2009, 03:10 PM	#12 (permalink)
Dispel Senior Member Join Date: Oct 2008 Location: Sydney Posts: 988 iTrader: 22 / 100%	there's another possible reason. Facebook will limit impressions if your ad is similar to other ads. ie a dating ad with generic copy "Meet LocaL Single Women" etc would get throttled, because its similar to other ads running, and other that already ran - ad "types" now build a history which influence your af performance. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ ___The MicroAffiliate___

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