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12-15-2009, 11:51 AM
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#1 (permalink) |
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Senior Member
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Problem: How to Tweak PPC Campaign of Low Traffic Longtails?
So here's where I'm at:
- Built out PPC campaigns with long tail KWs. - Got some results on campaign level, but most KWs have small number of clicks after months of running. - Even on my one campaign that does have some KWs with decent data, tiny differences in very similar KWs show a big difference in results, so its hard to apply that performance to lower traffic similar KWs. My question is: What could I do to optimize with a decent amount of campaign data, but its really an accumulation of low traffic longtails? Thanks guys for any help. |
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12-16-2009, 04:42 AM
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#2 (permalink) | |
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music LOUD
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Longtails + PPC fuckin' suck man. It just doesn't make sense to manage a couple clicks/month.
What could you do to optimize? Add those bulls-eye terms in there and split test ad copy. You'd be amazed at how the high-volume short tails convert.
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12-16-2009, 09:59 AM
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#3 (permalink) |
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Yeah like Garrett said in my opinion the long tail on PPC is nothing but a big pain in the ass. Medium and short is where you want to spend your time and energy.
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