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Old 01-05-2010, 01:33 AM   #1 (permalink)
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Ppc How often do you have to check your ads stats?

I have been running some ads on pof for the past week, my best ads performing with a .5% CTR and a pretty decent EPC. The issue is my ads seem to randomly start performing like pure shit, CTR can go from .5% to .05% and the EPC will drop so low that even if I still had my .5% CTR I'd be throwing money away. For example ads will run for 4 hours doing great then boom I go from doubling my money to paying 3x what I am earning, Is that a normal issue?

I can make pretty decent money as long as I check my ads stats every 5 or 10 minutes but I would love to be able to leave the house with them running.
I've been doing PPC marketing for a little over a week now so I'm still very new and the majority of my experience has been with pof.
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Old 01-05-2010, 02:03 AM   #2 (permalink)
 
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If you're running Prosper202 you can go to Overview -> DayParting -> Choose your date and see what parts of the day are doing the best and which aren't. Then daypart your ads so that you don't run during losing times.
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Old 01-05-2010, 02:33 PM   #3 (permalink)
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Thanks for the help, So far I've been having to write down all the times that my ads go south on me in order to find a pattern so that should work great for me.
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