SEM_Sava

I understand that testing is important in this business so my question is how to do it efficiently ? Do I send all the traffic to one page, get stats then change my landing page, get stats again and so on ? Is there a site or a software that might help ? I read SEOMike's post previously where he mentioned to test everything including colors, headers etc. How do I do that without spending tons of money ? Thanks.

Stann

I would say create a second page with 1 change, ex. different headline, name that page index2 and split test the pages.

As far as color changes, if you know your market, you might try colors that others in your vertical are using.

There's a lot to juggle, I know. I have to keep reminding myself that the end result isn't stats, its money.

If I'm not careful, I'll dump a ton of money into a campaign and have enough data to choke an elephant but not 1 sale. (I've killed many many elephants.)

Data is very very important but its got to be seen as a tool to achieve an end. Making sales. (I have to keep reminding myself of this.)

As far as spending tons of money goes, all I can suggest is you make the pages yourself, with html. Then make simple changes and test them.

AllBizNiz

You NEED to test everything. You can A/B test with Google Analytics and use T202 to track all of your ad copy, keywords, landers and offers as well. Apart from the lander, you need to make sure you're targeting the right keywords. There's a lot of people that throw shit out there without doing their due diligence in keyword research.


Also, don't forget to rotate your offers. One may convert better than the other.