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01-06-2010, 12:08 AM
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Senior Member
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What Are The Cons (if any) to Conversion Tracking in the Ad Platform?
I've been mainly using Bing and Yahoo but have only tracked conversions in Prosper.
Every time I want to analyze data I have to open the yahoo interface and compare it to Prosper which is not only annoying, but hard to know if accurate because of Yahoo's weird match types. So I'm thinking tracking straight into Yahoo/MSN will make analyzing data much easier. What is your guys take on tracking in Yahoo/Adwords/MSN etc? And will it cause any problems to have pixels for BOTH Prosper + Ad platform on an offer? Also, is the answer different on other platforms - FB, 2nd tier search, other diaplay/content platforms? Thanks for any help guys |
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