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Old 01-06-2010, 06:28 PM   #1 (permalink)
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Newbiealert edu offers and FB
Does anyone have any tips for running edu on Facebook? Super Noob questions I know, but any insight would be helpful. Word.
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Old 01-06-2010, 06:37 PM   #2 (permalink)
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Don't bother targeting people under 16, or over 25.
If you're geo-targeting and have scholarship offers, aim them at university towns.
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Old 01-06-2010, 09:21 PM   #3 (permalink)
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thers no such thing as facebook
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Old 01-07-2010, 07:42 PM   #4 (permalink)
 
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Originally Posted by HarveyJ View Post
Don't bother targeting people under 16, or over 25.
If you're geo-targeting and have scholarship offers, aim them at university towns.
There's a few offers meant for the over 25 crowd for edu that do pretty well
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Old 01-07-2010, 10:52 PM   #5 (permalink)
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Don't run job related traffic - you'll piss the advertiser off a lot. We have several social friendly offers that are doing great. Most of the people promoting on social are suggested to get adcopy approval (but not required).

They do amazing. Try tight demographic targeting. Hit me up if you have any questions.
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Old 01-08-2010, 12:03 AM   #6 (permalink)
 
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thers no such thing as facebook
Correct. Try promoting on Xanga or MyspaceI get 80% conversions on them
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Old 01-08-2010, 08:43 PM   #7 (permalink)
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Don't bother targeting people under 16, or over 25.
If you're geo-targeting and have scholarship offers, aim them at university towns.
Harvey, I agree with you on the scholarship offers and by university towns. But there are some offers that do well on FB in other verticals, not just EDU. Although EDU offers tend to do the best, there are some Dating offers out there that do well too.
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Old 01-08-2010, 08:57 PM   #8 (permalink)
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Originally Posted by HarveyJ View Post
Don't bother targeting people under 16, or over 25.
If you're geo-targeting and have scholarship offers, aim them at university towns.
Thats gonna be horrible quality for the advertiser. Almost all of the 'scholarship' offers back out to online and trade schools, so by targeting people in university towns your most likely going to get kids already in college looking for free money who have no interest in signing up for shitty ITT Tech or Westwood College.
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