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Old 01-12-2010, 01:11 PM   #1 (permalink)
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Question Facebook ads

I've been experimenting with FB ads for the last week or so. I'm promoting a gaming offer with a payout a little shy of $2. So I have a couple of questions for you guys to see if I can make my campaign more efficient.

I am seeing conversions, only about 3% CVR.

Some of my ads are ranging from .06 CTR to .136 CTR.

As of right now I am bidding around .25 CPM

I figure that I will spend about $400 or so on testing so i'll enough data to work with.

But on a campaign with such a low payout, what type of stats do you guys usually look for in the testing phase? ie getting CTR's above .100, higher CVR, low CPM.
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Old 01-12-2010, 01:28 PM   #2 (permalink)
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Work on your ad copy, you should be able to convert better than 3%.

I try to stick with ads that only have .1+ CTR.
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Old 01-12-2010, 01:38 PM   #3 (permalink)
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Quote:
Originally Posted by rileypool View Post
Work on your ad copy, you should be able to convert better than 3%.

I try to stick with ads that only have .1+ CTR.

From the data I have so far, i'm guessing that I should be shooting for CVR closer to 10%. Or no?
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