ctdenike03

So I'm running ads on facebook to target users from lets say age 20-30. For each ad that I create I make a new campaign containing only one specific age, such as only 21 year old users. So if I'm running five ads per age I'll have five different campaigns targeted only at 21 year olds. Sorry if I'm over-explaining the sitution. Now for the question. It seems as though only one of the campigns per age and only one of the ads gets a vast majority of the impressions for that set of campaigns. What is the reason for this and how can I fix it? Do I just need to run one ad for each age at a time? Shouldn't the ads just show evenly? I understand that ctr can play a role in how often the ad shows but after say about 20 minutes of showing my ads one ad might have a couple hundred impressions with 1 click and another might have a couple thousand with only one click as well. Thanks for any advice.

mGrunin

If you are running a small budget, don't split-test too extensively. I know a buddy who started FB, and he would always create 30-40 variations on a $100/daily budget, and that would never get him anything. Since even if some ads did do better, there wasn't even data behind that individual ad to make an educated decision off.

If you are starting off on a low budget, then first run a couple text variations. Then on a 2nd run, do a couple image variations. 3rd run you can do age variations. After that you can start comparing results, and creating variations based on the results you've gotten from running it individually.
Eg.
1) Pick the text variation that yielded the highest conversion rate.
2) Pick the image that yielded the highest click through rate.
3) Pick the age that yielded the highest EPC. Since some ages have cheaper CPC's than the higher ones, so the reduction in CPC + chance of different offer performance per age groups.

So what I am trying to see, the smaller your budget, the tighter your variations must be run.

__________________

ctdenike03

Great feedback mGrunin. I'm already trying to keep testing pretty tight. Right now I'm only running three ads per age and each ad is placed in it's own campaign. Right now I'm only running image variations. So my real question is that since each ad is placed in it's own campaign shouldn't all three ads for one age get about the same amount of impressions? Or do I simply have to run one campaign at a time?

mGrunin

Are your starting bids under the suggestion bids?

__________________

ctdenike03

usually I start about five cents or so about the minimum suggestion