Keep Running or Kill? - WickedFire - Affiliate Marketing Forum

RayHanz14 · 04-01-2010, 08:21 PM

I'm running a campaign right now where my average CPC is higher than the offer's payout. Obviously this business model sucks and something needs to be done. My CTR and conversions have been increasing over the last week so I would hate to completely stop the campaign since I feel like I'm getting it closer to being profitable. The payout is $1 and right now my Avg. CPC is $1.64 (and increasing). Here's where I stand:

Being run on MSN. My long tail KW's aren't getting impressions and the short tails are getting 98% of the impressions.

Stats for Last 30 days:
Impressions= 13,960
Clicks= 91
CTR = .65%
Conversions=11
Spend= 102. 25
Revenue= 11.00

Stats for the last 7 days
Impressions= 11,418
Clicks= 80
CTR= .70%
Conversions= 10
Spend= 84.60
Avg. Ad Position= 3.55
Revenue= 10.00

I've continuously been optimizing my best ads and feel like this campaign is gaining momentum. Am I right?

- Ray

papajohn56 · 04-01-2010, 08:53 PM

your CTR is WAY too low.

ctdenike03 · 04-01-2010, 10:46 PM

conversion rate is decent (10 conversions/80 clicks). the short KWs may be getting all the clicks but thats why the cpc is so high. try to create a pretty long KW list of just long tails. the idea is to create a long enough list that it would make up for the lack of volume you would get in comparison to the shorter, more competitive KWs. a good ctr will also decrease your cpc

DrPepperYum · 04-01-2010, 11:10 PM

$1 payout? Is this a zip submit? I suggest promoting a product with a higher payout.

mGrunin · 04-02-2010, 02:31 AM

You're paying $1.50+ per click on a $1 lead offer? You seem to be rolling in 700%+ Negative ROI right now. If I were you, I would drop this specific traffic source, or the campaign altogether.

justo_tx · 04-02-2010, 02:39 PM

This is purely annecdotal since it is just a single instance but I narrowed down to a single converting keyword in google and tried to scale out to msn, msn was 3 times more expensive (~1.00 on msn vs ~.30 on googs), so maybe try one of the other search providers.

Garrett · 04-02-2010, 03:23 PM

SiL^Er_HunTeR · 04-03-2010, 02:02 AM

Seems like its converting very well when clicked, try driving targeted traffic directly to the link, may earn you more $$

04-01-2010, 08:21 PM	#1 (permalink)
RayHanz14 Member Join Date: Jan 2010 Location: Philly Posts: 43 iTrader: 0 / 0%	Keep Running or Kill? I'm running a campaign right now where my average CPC is higher than the offer's payout. Obviously this business model sucks and something needs to be done. My CTR and conversions have been increasing over the last week so I would hate to completely stop the campaign since I feel like I'm getting it closer to being profitable. The payout is $1 and right now my Avg. CPC is $1.64 (and increasing). Here's where I stand: Being run on MSN. My long tail KW's aren't getting impressions and the short tails are getting 98% of the impressions. Stats for Last 30 days: Impressions= 13,960 Clicks= 91 CTR = .65% Conversions=11 Spend= 102. 25 Revenue= 11.00 Stats for the last 7 days Impressions= 11,418 Clicks= 80 CTR= .70% Conversions= 10 Spend= 84.60 Avg. Ad Position= 3.55 Revenue= 10.00 I've continuously been optimizing my best ads and feel like this campaign is gaining momentum. Am I right? - Ray Share Share this post on Digg Del.icio.us Technorati Twitter

04-01-2010, 10:46 PM	#3 (permalink)
ctdenike03 Member Join Date: Jan 2010 Location: Minnesota Posts: 41 iTrader: 1 / 100%	conversion rate is decent (10 conversions/80 clicks). the short KWs may be getting all the clicks but thats why the cpc is so high. try to create a pretty long KW list of just long tails. the idea is to create a long enough list that it would make up for the lack of volume you would get in comparison to the shorter, more competitive KWs. a good ctr will also decrease your cpc Share Share this post on Digg Del.icio.us Technorati Twitter

04-01-2010, 11:10 PM	#4 (permalink)
DrPepperYum Junior Member Join Date: Jan 2009 Posts: 22 iTrader: 0 / 0%	$1 payout? Is this a zip submit? I suggest promoting a product with a higher payout. Share Share this post on Digg Del.icio.us Technorati Twitter

04-02-2010, 02:31 AM	#5 (permalink)
mGrunin Face Value Join Date: Jul 2009 Location: NY, US Posts: 1,809 iTrader: 6 / 100%	You're paying $1.50+ per click on a $1 lead offer? You seem to be rolling in 700%+ Negative ROI right now. If I were you, I would drop this specific traffic source, or the campaign altogether. Share Share this post on Digg Del.icio.us Technorati Twitter __________________

04-02-2010, 02:39 PM	#6 (permalink)
justo_tx My Member is Premium Join Date: Dec 2008 Location: Dallas, TX Posts: 3,076 iTrader: 7 / 100%	This is purely annecdotal since it is just a single instance but I narrowed down to a single converting keyword in google and tried to scale out to msn, msn was 3 times more expensive (~1.00 on msn vs ~.30 on googs), so maybe try one of the other search providers. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ With sufficient thrust, pigs can fly for a short while.

04-03-2010, 02:02 AM	#8 (permalink)
SiL^Er_HunTeR Junior Member Join Date: Apr 2010 Location: Huntington Beach Posts: 15 iTrader: 0 / 0%	Seems like its converting very well when clicked, try driving targeted traffic directly to the link, may earn you more $$ Share Share this post on Digg Del.icio.us Technorati Twitter

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