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Old 05-24-2011, 03:42 PM   #1 (permalink)
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Fuckyeah Why I Will Never, Ever Hire A "Social Media Expert"

Why I Will Never, Ever Hire A "Social Media Expert"
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Old 05-24-2011, 03:50 PM   #2 (permalink)
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The gist I got from that is 'Social Media' should be an integral part of any marketing stratgergy. If your marketing department isn't doing social media, fire them.

Which isn't a bad way to look at it. However there are still numerous bars, restaurants, taxi companies etc. out there which could really do with adding "running our Facebook profile" to someones job description.

Social Media's important. No need to pay some arsewipe ten grand for a consultation, but some businesses would be better doing that than nothing at all.
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Old 05-24-2011, 04:46 PM   #3 (permalink)
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We have an outsourced social media person here where I work, because nobody here has time to manage daily posting on all of our FB pages, Twitter, etc. We drive the overall strategy and campaigns, and this person does the legwork. They also do some research/brand monitoring for us to find places to do media buys.

That being said, a lot of the "social media gurus" out there will do nothing more than set you up with a custom FB/Twitter page and leave you to manage it/charge top dollar to do it for you. These gurus usually have no idea on how to actually build a community and convert it to sales.
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Old 05-24-2011, 05:32 PM   #4 (permalink)
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Want to lose me as a customer, forever, guaranteed? Have a grammar error on any form of outward communication.
I guarantee this is the sort of guy I would never want as a customer in the first place.
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