ly2 from WF

Twitter Launches Self Serve Ad Platform | Search Engine Journal


Although it is in beta testing and currently only available to a small number of approximately 20 advertisers, Twitter has finally launched its self-serve ad platform. The new platform, which enables advertisers to use a self-serve system to purchase advertising without speaking to a human, currently allows the purchase of promoted accounts and promoted tweets. Twitter has indicated the new platform will be rolling out to a much larger group of advertisers in the coming weeks.
Matt Graves, Twitter’s PR representative, issued the following statement via email:

“These advertisers can now set up and run their own Promoted Products campaigns and pay via a credit card. This is an important step in continuing to grow Twitter’s business. Our Promoted Products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach.”

Adam Bain, Twitter’s chief revenue officer, said Twitter advertisers do not seem to mind the restrictive 140 character limit and claimed that is partially due to promoted tweets resulting in much higher conversion rates than similar online channels. The 3% to 5% overall conversion rate for Twitter advertising is substantially higher than the typical 0.5% conversion rate traditional display ads produce. Bain said the higher conversion rate is due to the user engagement and stated “the return on investment for marketers is insane.”
Twitter’s global ad revenues are expected to reach $139.5 million in 2011, which is a 210% increase compared to 2010. Self-serve ads, which according to eMarketer account for approximately 60% of Facebook’s $3.8 billion dollars of annual revenue, should help Twitter capitalize on the small and medium sized companies.
Twitter advertising currently monetizes the site using Promoted Trends, Promoted Tweets, Promoted Accounts, and political advertising. The addition of the self-serve platform should immediately allow Twitter to monetize the site further and reach higher valuations moving forward.
[Sources Include: Twitter, All Things D, & San Francisco Chronicle]

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onkelmicha

MAH NIGGAH

+rep

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onkelmicha

You must spread some Reputation around before giving it to ly2 from WF again.

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leadsupplier

meh...

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RaptorJesus

Twitter is so stupid

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Human

Negged.

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It's only after you've lost everything when you're free to do anything.

I used to be a shit poster. Now I try not to be.

monies

a new traffic source for affiliates to rape and pillage

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onkelmicha

Correct and is used by a ton of stupid people that can buy stupid shit

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shawnhag

Cantfuckingwaittorunberrys

Sent from my Xoom using Tapatalk

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Gambit

Competition is always good. Does twitter really have much information on its users though to be able to create highly targeted ads?

mattseh

Sentiment analysis

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Scheme

Ready and waiting to fire my acai berry lazers. Coming to a time line near you.

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Gambit

Thanks bro. Just saying, their ads in will in no way compare to Facebook's ability to specifically target your market. Do they know any of their users age's, interests, or hobbies?

Platforms like Facebook, Youtube, Google, and Plenty of Fish all have that info. Maybe if Twitter scraped the content of peoples tweets for commonalities they might have something.

Thoughts?

tomfang

So valid.

They really should sell to Google or Facebook, but for our sakes hopefully not.

Either way, at the beginning affiliates will probably be able to go to town and make bank. The ad approval teams will be overwhelmed trying to control the quality of the ads so people don't complain. Then twitter will realize it wants to be Facebook and become completely anal.

So better pounce on it when it comes. Ideally, all affiliates would form 1 big team and control the ad quality. But too bad, we work selfishly and in isolation and self. Tragedy of the commons.

(O_o)

coming soon to the public in 2014 !

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