Gertex

...build a fracking brand!

*WARNING* Do not watch this video before your bedtime!

Gary Vaynerchuk - Keynote Speech at Inc 500 Seminar 2011 - YouTube


Watch this video when you are ready to rock and roll and let it sink in.

Take notes.

Meditate on its content and what it could mean to your business.

Watch it again.

Take more notes.

Meditate some more

When you are ready to take some action start building a brand/site that you can be proud of and build lasting 'relationships' with your customers vs. just going in for the next 'kill'/'conversion'.


No matter what Matt Cutts throws at ya... If you build relationships with people they will keep finding you. If they 'love' you - they don't give a shit if the guy next door has the same product $5 cheaper. You are their 'friend' and 'buddy'... they LOVE supporting you. They WILL be loyal...

Think long term...

guerilla

+++++++

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g1c9

That was great - thanks.

He clarifies at the beginning at and at the end that this IS about ROI, even if it's harder to measure.

To get a discussion going, I'm curious where the ROI comes from in his examples of buying his clients jerseys.

ROI in that instance, remember, is actually the difference in lifetime average customer profit minus the cost of the jersey and the real cost of the cash flow changes...

I have to assume it comes from the story being shared and going viral (even on a small scale), etc, and thus raising average customer value (through other customers as well) and attracting new customers who would not have otherwise become customers.

Thoughts? Do you think (or does he claim anywhere else) that the move can be justified in isolation alone?

AustinP

Fracking Gold!

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Andrew Scherer

Gary Vee, man I will have to watch this in the morning then.

Thanks Gertex

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propipper

Good keynote. Definitely start thinking long term.

JCash

Hey thanks I can't recognize common sense unless it's delivered in broken English on Youtube.

Russ86

Lol, you really do troll every single thread. hilarious, that post count is getting higher at least.

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Hale.Pane

SEO is dead.

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(O_o)

love this guy

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JCash

To be fair most of my posts are stupid-ass SEO questions and begging for review copies from penny a word writers in BST.

g1c9

Nah, he's a douchebag. Hopefully mostly a stage persona.... I'd assume.

furfing

+1 smart seo is born

qwerty77

You have to marinate on what Vaynerchuk throws at you....I didn't like the guy at first but after reading his books and not hearing that annoying voice, I like his stuff.

I'll check out this vid though for sure. Thanks for the share. +1

handrewrites

Joe Pesci. Fuck.

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Your_Pal

awesome share.

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ebtek

Bofu2U

Absolute truth.

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Sleinad

Should be 'off the internet' lol but what a silly question. Of course girls like rich guys.

SEO isn't dead, its just harder than it used to be.

jboeckman

Not true. I got to hang out with him when he came in town for a conference. He's a great guy, acts like that even when not on stage and you can tell he really does give a fuck about others.

VonRohn

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barman

Direct Linking someone elses offer > building brand

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ShadowCaster

Fix'd

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prince

seo is dying... i sad

megatabbers

Fixed that for 'ya.

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guysmy

Fracking inspiring.

Really liking Gary’s ideas about bringing the mom and pop shop vibe online.

I envy the fact he was able to stand on the shoulders of his dad. A successful company was already there. He brought it into the modern era and pumped it full of steroids.

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NetMillion

Hav3n

"People will rely on what other people say to make a purchase"

I hate it when people make this assumption.

I don't rely on my friends for advice on what to purchase etc....

....Because my friends are dumbasses

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Gambit

Gary Vaynerchuk is a BAMF. He's got a huge ego, but he knows his shit.

accord96

Thanks for the vid and thanks for the heads up not to watch before bed.

guerilla

Gertex and I hooked up on skype last summer, and we both exchanged Gary Vaynerchuk video links while talking about how to monetize a community.

We were on the same wavelength.

I am one of those guys who still doesn't have a facebook account, and just got his first cell phone 3 months ago. But I know Gary is right. Social and open is the future. People are searching social networks more and more, and algorithmic results less and less.

Not sure SEO is dead, but people doing SEO with tactics out of an ebook that was old when it was published 4 years ago are falling behind the curve.

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guerilla

Re-read it

Also, it's implicit when he says people, that he doesn't mean every person at all times. He's generalizing.

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Thank you for your attentiveness,
the forward thrusters, engage on you busters,
I cut the mustard.

angrycat

I think it depends what you are looking for. I dont think i would ever use social to research or buy financial products, but i may use it to find a financial advisor.

I may use social to get recommendations on a new laptop, as well as recommendations for online retailers, but i would always check prices via search engines to be sure there wasnt a better deal going.

That is why Google make so much more than facebook.

Social is for... Social stuff more than buying. Its important but i think the money will remain in search, particularly with mobile.

pacman0r

I bought The Thank You Economy after watching this keynote.

Gary V has done it again, and literally after 2 minutes of tweeting him the dude wrote back immediately... he understands the game and is playing to win.

A lot can be learned from that speech and Gary's business model in general.

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Hav3n

So am I.

That said. Loved the whole presentation. Really blows my mind to think of the future not in 2-3 years but 10 years.

The idea of permanent (and real) online identities is such a foreign concept to me it just blows my mind...

All my life I have always had a disposable web.

Oh sure I've got a facebook and twitter and all that, but I've also had countless handles, nicknames, usernames, logins, avatars, ids, and personas.

My generation (28) and Gen Y has a different struggle from the boomers because while the boomers are worried about privacy... Gen X and (to a lesser extent the younger parts of) Y is going to struggle with PERMANENCE.

0.02

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Aylian

The only problem with Gary is that he doesn't realise that almost no one has his magnetic hyper active personality or his work ethic. To top that off, he himself admitted that twitter and facebook are stealing all his time away with unimportant dribble instead of him actually doing his wine business and other projects. He said he is an entrepreneur at heart not a public speaker and guru and wants to go back to his roots.

He had a video I saw talking about the above and cutting down on social media in late 2010 that he made in a Sydney hotel room. It seems he pulled that video later as it cannot be found today. I guess he realised the money from gurudom and books is better then the wine money.

Sure build a brand, just use word of mouth - you better have a great product and responsive and effective customer support team. Don't let social media take time away from the activities that directly make you money.

Once you make some dough, have someone else do the social stuff and you concentrate on growing the brand and finding new angles and ways to steam-roll your competitors.

aswinglater

As someone who has been an advertiser and an affiliate I can safely say that most of the time letting affiliates get involved with the distro mix does not "build your brand" in the way that the term is commonly used. To build a brand you need to cultivate trust and meaningful relationships with your customers. Most affiliate programs are run in a manner which gives the affiliate a financial incentive to look for the cheapest, and therefore often the least meaningful/lasting, way of getting someone involved with a product.

Building a brand is about creating and demonstrating value in addition to being a steward of the concept/product. I can count on one hand the number of affiliates I would trust to actually promote a product that would want the general public to associate with my name/face.

guerilla

You don't have to be Gary to be a success with a thank you economy approach.

Reach out and be decent to your clients. Make sure they know you give a damn about them, and you do, because if you don't they will wander from your business.

So many people hit me up for SEO help. Some are genuinely appreciative. Those are the people I want to network with. People who get that effort and attention are scarce.

I've met more than a few people at WF who can't be bothered to say thanks when someone spends 2 hours of their valuable time consulting them on their $10 a week website.

Don't get me wrong, I don't resent it. I like trying to help people if I can.

The take take take mentality is what Gary is addressing. If you don't invest in relationships, you're not eligible for the returns.

All of my biggest wins not directly related to hacking Google have been from relationship building, which is basically hard work applied socially. It's not rocket surgery.

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Change Your Life
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Thank you for your attentiveness,
the forward thrusters, engage on you busters,
I cut the mustard.

Uzzz

Damn, i wonder how many years of schooling you need for that degree


I always appreciate clips like this - good reminder to think beyond those next 2 steps. Sometimes we get caught up in the everyday now, and forget to check out the big picture.

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joshman1204

Wow this is epic! This is a great message but I really love the way he delivers the message.

patrick24601

My G+ status from yesterday:

"Just watched another video of a person talking about how the economy has changed and people don't want to be sold to. Translation: I was doing it wrong in the first place, and I feel great about telling people they have found a new way of doing business. My advice: Don't screw it up in the first place so you can claim a revolution later. You have discovered a truth that has been around forever. Create a community of interaction and sharing and you won't be so surprised when social media and customer relationships work. People who do it right to begin with are saying "duh!"."

faceblogger

++++++++++Rep Fucking awesome one.

I will watch this once again tomorrow!

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mpbiz

Nothing new here. Work hard and make money. woohoooo

handrewrites

Good point there. "Thank-you economy" = "providing value" = "give to get marketing" = nothing new.

Also he's basically saying "personal customer service is good for customer retention". No shit???

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Gertex

Let's take this whole message and apply this to yourself and brand: 'ME'.

Example:

My mother is a genuinely kind person. She is one of those ladies, that when she goes into a doctors office and notices how stressed out everyone is, will stop by Wendy's, buy a bunch of Frosty's and drop them off for every person on staff.

No hidden motives. She just considers it the 'right thing' to do. Has been doing so all her life. Loves the way it makes people smile.

In her eyes - life is to short to be unhappy...

3 weeks ago I traveled home for her 70th Birthday party. It had been over 5 years since I had been home and longer for a birthday. I settled in for a quiet weekend at home.

What happened next blew my mind: The entire day of her birthday family, friends and people she knows stopped by. Imagine a receiving line... it was insanity... One of her quirks is that she writes down everyone that comes by, calls or delivers flowers.

By 6pm dinner time we had over 70 different families that had either stopped by or had flowers delivered. All the while, she is just having a blast and smiling from ear to ear.

She doesn't have her birthday on Facebook or Twitter. Folks just remembered because they 'cared'. Why did they care? Because at some point - SHE DID for THEM!

Not that different from what Gary is talking about in the video on a very PERSONAL level.

Think about it.

Who do you CARE about?

Uzzz

Whats your Moms ROI bro??

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Gertex

Priceless - obviously!

Hale.Pane

Exactly.

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Crunk

great video man

Hav3n

Am I the only one bothered that he never rolled up his left sleeve the whole time? .......................?

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