Paper_Chase

Official Google Webmaster Central Blog: Page layout algorithm improvement

d3t0x

Just annouced today? I thought this was well known since panda updates? hmm

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d3t0x

DanielRoofer said...
Matt Cutts, you are perhaps the most awful hypocrite on the www.

You wrote this: "So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience."

You are 100% correct!

Now perhaps you could explain why it's acceptable for Google to go ahead with this "not a very good user experience" approach to above-the-fold ads in their own search result pages, but when small businesses do the same they suffer loss of revenues because of your hypocritcal policies? You are starving small websites of the opportuniy to earn revenue while creaming it off yourself.

Matt, I don't think Google should be judging any site by a set of critea that they are not prepared to judge their own site by.

Slippery slope.

Just done a search for "credit cards" on my notebook, I see one search result just on the fold, everything else is ads, when I write everything, I mean just that - everything else above the fold is ads. Something you just stated is a "bad user experience" and worth a penalty?

JANUARY 19, 2012 4:15 PM

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Paper_Chase

Good point d3t0x.

Their logic will be that they are profit seeking public company who's only accountable to the shareholders. Google has proven they don't give a fuck. Must be nice having a monopoly...

EDIT: LOL look at this hypocrisy http://screensnapr.com/v/BVgHPn.png
EDIT2: For those of you who don't know, here is a cool tool to check your website on multiple browser sizes http://browsersize.googlelabs.com/

d3t0x

its fucking unbelievable how much they try and want to control the entire internet. if you dont follow their layout you don't rank so you pretty much have to do what they say.

let me guess the heat map area (where they suggest ads) is above the fold?

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alexch0ng

what is this above the fold shit

aware me

d3t0x

its the area you first see of a webpage before you scroll down

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tonymontana

Matt Cutts is a faggot. Fuck Google.

CaviB

GOOGLE MUST DIE!!!!!!!!

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Johnathan

You mad?

jorarulit

no, just upset

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mimoza3

they are just forcing everyone to take their way, i hope that they will fall soon...

medway

This is not the fall of MFAs, it's probably aimed at the people who do 2 blocks of ads above the fold and no content at all. Maybe learn what MFA actually means first...

thelorax

Above the fold, direct mail/newspaper term- speaking of a fold piece/paper, and what you would see at the very top before you unfolded. See hook.

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Meatytreats

Yes, let's kill our conversion rates by putting all of our ads and calls to action below the fold! Awesome idea...

That way, they can hit the back button and click on one of Google's Ads. Brilliant!

Hav3n

HA! I just got an email yesterday from Adwords telling me that they'd like for me to put another ad placement on one of my sites.

Suggested placement? (this is complete with a picture of MY site highlighted with where they'd like for me to put it)

Top left corner of the content section of the page. Matt Cutts is full of shit.

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Follow along as I build an Authority MFA

Johnathan

I don't see Google "falling" anytime soon, and it is their search engine. They can do as they please.

seocomp

There is more and more ads on G search results. Ads on the top of listings, on the top of natural results another bunch of google maps sponsored ads and you dont even see 1 natural result. I wish people will start use different search engines with lower volume of ads

leadsupplier

everyone needs to shut the fuck up about google.

we all want to spam google and get #1 ranking because thats EASY. but Google is the best company in the world, which means they have to provide impeccable customer service and value.

Google wants to show users good fucking content. Not some shitfuck 250x300 ad blocks as soon as the page is opened.

Stop bitching and work toward something that google will like, and provide value.

If you have dozens of spammy shit sites than it's your own fault if this is going to make a difference to u

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faceblogger

But still my adsense income is same. We only need to worry about this when we see any decrease in our adsense income, otherwise just tell google to fuck itself.

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mikecarquote

Wow, does that mean they will take the big block of ads off the top of search results?

Yuckystuff

Wrong. Their only obligation is to increase shareholder value. They made over $10 Billion profit in the last quarter and their stock dropped because analysts expected more. Customer service and value mean fuck all compared to revenue.

ly2 from WF

MATT CUTTS IS A FAGGOT

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quamism

^this

Best company in the world? Hardly! They have some of the worst customer service I have ever seen. For their google places service they only recently started to have a channel for businesses to communicate with google effectively.

They may be too big to fail though, at least anytime soon.

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ly2 from WF

notsureifsrs.jpg

I think Google may actually have worse customer service than paypal...

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greenleaves

Less retarded competitors... I'm sad?

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JCash

It does show you how siloed Google is. The Adsense crew tells you to put ads above the fold and inline with content, and nags you when you don't max out on ad units. The SQ crew then says "hey, check out our new algorithm that penalizes when you do that."

IceToEskimos

lulz.

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secretagentdad

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leadsupplier

i disagree

how do they increase shareholder value? by providing value to customers. simple.

if they're search results started sucking ballsack that would mean less people would use them and their profits decrease.

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cygon

you're a fucking moron, google sucks but it's a good way to make money. it's the best compa,ny in the world give me a break

leadsupplier

alright fucktard, hate all you want

best company in the world is a stretch, i don't love them, but the value they provide people is way up at the top.

so stop being a shortsighted dickfuck and look at the bigger picture

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Dwight Schrute

Matt Cutts

Google is dead. Everyone's going to be using Cuil and MC Hammer's new search engine.

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"the only classes I did good in where english and business." - BlokBlok

Dwight Schrute

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"the only classes I did good in where english and business." - BlokBlok

infoslob

Their site, they can do what they want.

Eventually something will come along that will eat Google's lunch.

There's no more clearer a signal of a behemoth's intent to engage in skullduggery than for it to proclaim it will "do no evil". I would have respected Google more if they simply espoused a "we're a bunch of dicks" corporate policy.

culvers

If only bing was good enough to compete... I can get better results to my queries by vomiting in an encyclopedia and seeing where the chunks land than by using bing.

JCash

Bing SERPs are optimized for Microsoft properties and partners. They also rank MFA's really high which gives Google advertisers crappy clicks so they abandon Adwords.

Yuckystuff

I'm all about DuckDuckGo. Better search results and no tracking me around the interwebs.

kingfish

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kingofsp

First I've heard of it. I sure have some solid ass rankings on it, though. I fully endorse this new search engine.

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mikeshinobi

Damn, me too...

It's like what my rankings in Google would be if I didn't suck.

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xpathfucker

Mother fucking hypocrits...

EricVonDoobie

I envy the dude who lands on this thread 4 years later when all this stupid ass SOPA + PIPA + MFA bitch slapping stops, congrats future dude!

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theflash

Good one...

axus_auto

They are a corporation/website y'know? The only thing they are controlling is their own algorithm on their own platform.

No different then anyone changing the layout/algo/pics/content on their own websites.

mimoza3

Google are not trying to give anyone a "better experience" but constantly try to up their profits from Adwords.
Twenty years ago we would have this argument about Microsoft, and Google had the nerve to pretend (and it still does) that it is the opposite of MS, while its actually much more evil.
they will fall, maybe not soon, but one day...
in the meantime we are all trying to figure out how to outplay them, and often succeed - until the next update that is.

Houdas

I love dem monies from AdSense
I hate Google

FML

Optimus

Yeah but the interface sucks. That's matters to me at least.

Unfortunately for now and the foreseeable future Google reigns supreme. Wasn't it Google that demolished Yahoo? The day will come where Google Is just a shell for a better search engine. Kind of like Bing and Yahoo.

kingsolomon

After facebook took their pants off with excellent services, they are scared to death.

From now on there will be google way, or the highway. Take it or leave it.

If you want money from internet, you will have to go Google way.

It wont be the first thing that they are hypocrites. Want another example? Personal results, promote your search result with +1 and get traffic, and so on.

I see parallel course with Microsoft. And sooner or later there will be a new Microsoft, or Google that will take over both of them.

PS: I wonder, will they exclude parked domains with this new policy?

headiez247

lol @ people constantly bitching about the company that essentially pays their salary and allows them to work from home and have a job 50x better than the average 9-5.