Sales Copy Inspirations? - WickedFire - Affiliate Marketing Forum

BeerNuts · 01-29-2012, 04:10 AM

My games been slacking a bit because I find myself getting lazy in my copy. Does anyone have any books, articles, or videos that cover sales copy really well?

I need to get inspired and jump start my writing.

skohh · 01-29-2012, 04:54 AM

Jason Fladlien Copy Writing e-course will have you drooling to sell shit, literally you'll be like I could shine and piece of shit and probably sell it to a gay wickedfire webmaster after you do, it's that good! Good luck trying to find it, not sure if he is still selling it or whatever, he moved from information products to digital products and as soon as he did that I pretty much stopped following him.

That or any of the classics like Claude Hopkins... So many great copywriting books.

Quote:

"Scientific Advertising" was written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as Eben Pagan aka David DeAngelo, David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book.

In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

Or anything Gary Halbert, I always love reading his stuff.

Quote:

The Layout Of Your
Advertisement Should
Catch The Attention Of
Your Reader... But...
Not In A Way That Causes
Him To "Notice" The Layout!

thosmi · 01-29-2012, 07:40 AM

Copyblogger is also a great resource for all the information related to copy and headlines. (check out its blog and tutorials)

megatabbers · 01-29-2012, 10:52 AM

The Gary Halbert Letter

/thread

galacon · 01-29-2012, 11:31 AM

Quote:

Originally Posted by thosmi

Copyblogger is also a great resource for all the information related to copy and headlines. (check out its blog and tutorials)

Is that you, Brian?

lol copybloggerbrianclarkisadouchebag lol

Bencivenga, Halbert, Carlton, or Makepeace ftw

barman · 01-29-2012, 11:47 AM

just re-read Cashvertising

guerilla · 01-29-2012, 12:09 PM

Kopywriting Kourse through AppSumo.

skohh · 01-29-2012, 12:47 PM

Quote:

Originally Posted by barman

just re-read Cashvertising

this is an excellent book too!

Bofu2U · 01-29-2012, 01:33 PM

Quote:

Originally Posted by barman

just re-read Cashvertising

This. You'll notice a few things you didn't the first time.

IMHopeful · 01-29-2012, 02:08 PM

Dean Rieck has an informative blog.

Copywriting Tips for Smart Copywriters - Pro Copy Tips

poisonsembrace · 01-29-2012, 03:01 PM

Best Advertising Collection | Hard To Find Editorial Ads

mpbiz · 01-29-2012, 03:03 PM

cashvertising is weak.

You need a good swipe file. Google "gary halbert swipe file" and search for jay abraham, vincent james/12 month millionaire.

seiux · 01-29-2012, 03:20 PM

anything gary halbert.

cashvertising is a complete ripoff of joe sugarmans adweek copywriting handbook.

however the best book on copy ever written is breakthrough advertising by eugene schwartz. there is literally nothing else that comes close.

skohh · 01-29-2012, 10:20 PM

Quote:

Originally Posted by megatabbers

The Gary Halbert Letter

/thread

I concur, and raise you:

"How To Have The Best Sex Humanly Possible!"

Code:

http://www.thegaryhalbertletter.com/freebook.asp

Or how about this one by John Carlton that was a featured ad in many golf mags back in the day and still up on this site:

"Amazing Secret Discovered By
One-Legged Golfer Adds 50 Yards
To Your Drives, Eliminates Hooks
and Slices… And Can Slash Up To
10 Strokes From Your Game
Almost Overnight!"

Code:

http://www.ohpdirect.com/pro.php?sku=772G

guerilla · 01-29-2012, 11:25 PM

The reading comprehension around here is atrocious.

"I need to get inspired and jump start my writing."

megatabbers · 01-29-2012, 11:25 PM

Quote:

Originally Posted by skohh

I concur, and raise you:

"How To Have The Best Sex Humanly Possible!"

Code:

http://www.thegaryhalbertletter.com/freebook.asp

Or how about this one by John Carlton that was a featured ad in many golf mags back in the day and still up on this site:

"Amazing Secret Discovered By
One-Legged Golfer Adds 50 Yards
To Your Drives, Eliminates Hooks
and Slices… And Can Slash Up To
10 Strokes From Your Game
Almost Overnight!"

Code:

http://www.ohpdirect.com/pro.php?sku=772G

Ah, touche: "How to Live to Be 100... And... Still Remember Where You Left Your Car Keys"

skohh · 01-29-2012, 11:49 PM

Quote:

If you've ever wanted to drive a golf ball with the explosive velocity of a howitzer cannon (adding half the length of a football field to your tee shots alone)… while hitting all your fairways and greens with masterful precision… then this will be the most important message you ever read.

I love visceral ad copy.

booblizzi · 01-30-2012, 01:09 AM

Quote:

Originally Posted by megatabbers

"How to Live to Be 100... And... Still Remember Where You Left Your Car Keys"

this is fucking Kick-Ass...i gotta jack it and spin it...wow

@OP look for "Power Copy Writing for the internet" by Bob Serling...this shit will get ur juices flowing before you hit page 3

and the advice for 12month millionaire by Vincent James is solid!

BeerNuts · 01-30-2012, 02:51 AM

Lots o' information, thanks guys. I grabbed Kopywriting Kourse, breakthrough advertising by eugene schwartz, and ill look over gary halbert's stuff. Maybe ill reread the 4hr work week also, just for further inspiration.

Sometimes to just need to re-inspire yourself to get back on your A game. You start getting lazy busting out quick copy and its not going to do jack shit.

thosmi · 01-30-2012, 07:52 AM

Quote:

Originally Posted by galacon

Is that you, Brian?

lol copybloggerbrianclarkisadouchebag lol

Bencivenga, Halbert, Carlton, or Makepeace ftw

No, thanks!

As a proof: Copyblogger sucks (in some ways)

scottspfd82 · 01-30-2012, 06:32 PM

How would the world's (arguably) greatest living copywriter sell a $5,000 set of DVD's?

Like this...

Bencivenga 100 Seminar

I still read that letter for fun/educational purposes.

I completely agree with "Breakthrough Advertising".

I personally feel AppSumo's copy is weak (can't comment on the "Kopy Kourse" though). I love what they're doing with taking info-marketing in a new direction, I just personally wouldn't recommend learning from their copy.

Ben Settle is a guy who's copy I really dig (especially his emails) - love his ad for McCarthy's course...

Secret Copywriting Tricks Of The Trade

And an ad for one of his own products...

The Copywriting Grab Bag

Halbert for sure.

Makepeace's old archives are worth studying. This post in particular is probably the best "how to write great copy" guide I've seen condensed into a blog post...

Online Sales Copy Worth Betting Real Money On | MakepeaceTotalPackage.com

Carlton's "Free Gun" ad always gets ideas going for me...

Unarmed and Fearless

Plenty of inspiration there - hope that helps.

skohh · 01-30-2012, 06:43 PM

Might as well keep this going, didn't know there is as many of you into copy on here given that it's a very heterosexual field. Ask John Carlton what he thinks about female copywriters.

Anyway, I really recommend this site too, great group of nerds.

the site is MyNoteTakingNerd

01-29-2012, 04:10 AM	#1 (permalink)
BeerNuts Senior Member Join Date: Sep 2008 Posts: 1,642 iTrader: 10 / 100%	Sales Copy Inspirations? My games been slacking a bit because I find myself getting lazy in my copy. Does anyone have any books, articles, or videos that cover sales copy really well? I need to get inspired and jump start my writing. Share Share this post on Digg Del.icio.us Technorati Twitter __________________

01-29-2012, 07:40 AM	#3 (permalink)
thosmi Member Join Date: Jul 2007 Posts: 115 iTrader: 30 / 100%	Copyblogger is also a great resource for all the information related to copy and headlines. (check out its blog and tutorials) Share Share this post on Digg Del.icio.us Technorati Twitter

01-29-2012, 10:52 AM	#4 (permalink)
megatabbers Senior Member Join Date: Jul 2009 Location: Boston, MA Posts: 1,285 iTrader: 3 / 100%	The Gary Halbert Letter /thread Share Share this post on Digg Del.icio.us Technorati Twitter __________________ "I have always believed that writing advertisements is the second most profitable form of writing," said BBDO Chairman Philip Dusenberry. "The first, of course, is ransom notes."

01-29-2012, 11:47 AM	#6 (permalink)
barman Join Date: Aug 2006 Location: Internets Posts: 5,987 iTrader: 12 / 100%	just re-read Cashvertising Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Where Affiliate Marketers go for News. and Weed.

01-29-2012, 12:09 PM	#7 (permalink)
guerilla Amat Victoria Curam Join Date: Aug 2007 Location: No Posts: 7,597 iTrader: 88 / 100%	Kopywriting Kourse through AppSumo. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Change Your Life Twitter ^ YouTube Thank you for your attentiveness, the forward thrusters, engage on you busters, I cut the mustard.

01-29-2012, 02:08 PM	#10 (permalink)
IMHopeful Wicked Fire Elite Member Join Date: Mar 2010 Location: Toronto Posts: 918 iTrader: 3 / 100%	Dean Rieck has an informative blog. Copywriting Tips for Smart Copywriters - Pro Copy Tips Share Share this post on Digg Del.icio.us Technorati Twitter

01-29-2012, 03:01 PM	#11 (permalink)
poisonsembrace Senior Member Join Date: Nov 2009 Posts: 874 iTrader: 0 / 50%	Best Advertising Collection \| Hard To Find Editorial Ads Share Share this post on Digg Del.icio.us Technorati Twitter

01-29-2012, 03:03 PM	#12 (permalink)
mpbiz Senior Member Join Date: Apr 2010 Location: southern california Posts: 1,245 iTrader: 3 / 100%	cashvertising is weak. You need a good swipe file. Google "gary halbert swipe file" and search for jay abraham, vincent james/12 month millionaire. Share Share this post on Digg Del.icio.us Technorati Twitter

01-29-2012, 03:20 PM	#13 (permalink)
seiux Senior Member Join Date: Sep 2009 Posts: 341 iTrader: 1 / 100%	anything gary halbert. cashvertising is a complete ripoff of joe sugarmans adweek copywriting handbook. however the best book on copy ever written is breakthrough advertising by eugene schwartz. there is literally nothing else that comes close. Share Share this post on Digg Del.icio.us Technorati Twitter __________________

01-29-2012, 11:25 PM	#15 (permalink)
guerilla Amat Victoria Curam Join Date: Aug 2007 Location: No Posts: 7,597 iTrader: 88 / 100%	The reading comprehension around here is atrocious. "I need to get inspired and jump start my writing." Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Change Your Life Twitter ^ YouTube Thank you for your attentiveness, the forward thrusters, engage on you busters, I cut the mustard.

01-30-2012, 02:51 AM	#19 (permalink)
BeerNuts Senior Member Join Date: Sep 2008 Posts: 1,642 iTrader: 10 / 100%	Lots o' information, thanks guys. I grabbed Kopywriting Kourse, breakthrough advertising by eugene schwartz, and ill look over gary halbert's stuff. Maybe ill reread the 4hr work week also, just for further inspiration. Sometimes to just need to re-inspire yourself to get back on your A game. You start getting lazy busting out quick copy and its not going to do jack shit. Share Share this post on Digg Del.icio.us Technorati Twitter __________________

01-30-2012, 06:32 PM	#21 (permalink)
scottspfd82 Senior Member Join Date: Dec 2006 Posts: 789 iTrader: 4 / 100%	How would the world's (arguably) greatest living copywriter sell a $5,000 set of DVD's? Like this... Bencivenga 100 Seminar I still read that letter for fun/educational purposes. I completely agree with "Breakthrough Advertising". I personally feel AppSumo's copy is weak (can't comment on the "Kopy Kourse" though). I love what they're doing with taking info-marketing in a new direction, I just personally wouldn't recommend learning from their copy. Ben Settle is a guy who's copy I really dig (especially his emails) - love his ad for McCarthy's course... Secret Copywriting Tricks Of The Trade And an ad for one of his own products... The Copywriting Grab Bag Halbert for sure. Makepeace's old archives are worth studying. This post in particular is probably the best "how to write great copy" guide I've seen condensed into a blog post... Online Sales Copy Worth Betting Real Money On \| MakepeaceTotalPackage.com Carlton's "Free Gun" ad always gets ideas going for me... Unarmed and Fearless Plenty of inspiration there - hope that helps. Share Share this post on Digg Del.icio.us Technorati Twitter __________________ Learn To Convert: Daily Marketing Strategies That Work...

01-30-2012, 06:43 PM	#22 (permalink)
skohh y u no fap Join Date: Nov 2011 Posts: 1,050 iTrader: 22 / 100%	Might as well keep this going, didn't know there is as many of you into copy on here given that it's a very heterosexual field. Ask John Carlton what he thinks about female copywriters. Anyway, I really recommend this site too, great group of nerds. the site is MyNoteTakingNerd Share Share this post on Digg Del.icio.us Technorati Twitter

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