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#1 (permalink) |
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$204/mo. -EurekaDiary.com
Join Date: Aug 2006
Location: East Coast, USA Baby
Posts: 1,990
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I don't enjoy exposing my websites, but I really wanted to uncover the hypocrisy in Adwords QS for everyone here to see. This is pretty ridiculous and I think it deserves some type of explanation:
Why Adwords QS is BS: An Open Letter to Google’s Adwords Team : eurekadiary.com The polar opposites in determination of quality is basically an admission that one of the sytems, either the Search Engine or Quality Score, is completely worthless and irrelevant. And I think we know which one that is.
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#3 (permalink) |
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Member
Join Date: Mar 2008
Posts: 35
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Yeah, the quality score sucks for sure, but I suppose they do work in different ways, the search engine looks at on-page, domain-name, back-links etc... where as the QS has a whole load of other bullshit attached to it. Hint- QS has a hard-on for privacy policies for instance. I would be inclinded to have a h1 text block with Street Figher 4 as primary keyword, and then a bunch of SF related keyword orientated text under it. Then your blog posts can slot under it, or ideally on a seperate page.
Your bids 'might' come done again, or Google may just keep banging on about $10 love you long time GI... $10... |
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#4 (permalink) | |
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Bottom Feeder
Join Date: Jun 2007
Location: lil' rock
Posts: 674
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Perhaps it's a copyright issue. They tend to be quick about raising the min. bid amount when you are advertising something specific that is a product. This theory will be inconsistent as some will fall through the cracks while others get hit with the $10 bids.
This is my initial reaction when I see zero advertisers on a common search term. Try running your campaign using the broad match of the words "street fight" instead of the exact name of the game.
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#5 (permalink) |
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$204/mo. -EurekaDiary.com
Join Date: Aug 2006
Location: East Coast, USA Baby
Posts: 1,990
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When it is disallowed for trademark, they specify that reason in the adwords interface. Not only that, they don't just up your bid to an obnoxious amount, they completely ban you from bidding on said term.
But actually... you could be right... who knows
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#6 (permalink) |
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Death im yur Bitch Lover!
Join Date: Jun 2006
Location: Canada, T.O
Posts: 1,164
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maybe they dont want you monopolizing both systems?
... :| ....
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#8 (permalink) |
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Senior Member
Join Date: Jan 2007
Location: Minneapolis, MN
Posts: 1,144
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After visiting Street Fighter 4, I can't find anything that has to do with "street fighter 4". Are you sure you're site is about street fighter 4?
Perhaps you should add some Street Fighter 4 content and try again? ![]() In all seriousness, it looks like QS is messed up on your campaign; Try deleting the campaign and starting a new one. Also, I went to Google's External Keyword Tool: https://adwords.google.com/select/KeywordToolExternal and did a "Website Content" related keywords search and "Street Fighter 4" definitely was one of the keywords. Interesting how AdWords itself thinks your site can be about a particular keyword, and then penalizes you for it. |
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#9 (permalink) | |
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if($profit){replicate();}
Join Date: May 2007
Location: Towson, MD
Posts: 2,172
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#10 (permalink) | ||
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Bottom Feeder
Join Date: Jun 2007
Location: lil' rock
Posts: 674
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I haven't checked but I'm sure they have a tm on "street fighter 4" if they are about to release the game. You said you didn't get the tm error you mentioned above so this partnership might extend to most common keywords that are associated with the mother company. Since we can't see the insides of adwords we'll never know but something is definitly wrong with your adwords situation and conventional wisdom will probably not be able to solve it.
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#11 (permalink) |
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$204/mo. -EurekaDiary.com
Join Date: Aug 2006
Location: East Coast, USA Baby
Posts: 1,990
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erect: actually, your explanation is totally feasible. So instead of an advertiser requesting google completely disallow adverts for their brand name, they instead raise the minimum bid to a ridiculous amount and share profit with google on the clicks.
Something to that degree... it could be. I doubt it but it is certainly possible. But that could open doors to all sorts of ugly happenings. I'm 99% sure it doesn't have anything to do with Google caring about me already ranking and not wanting to be redundant. There are thousands of articles about why companies still advertise via adwords when they have the #1 organic listing for the keyword. Typically, the answer is to prevent their competitors from getting the business. The fact that this discussion exists shows it has been possible in the past. I've done it myself. I supposed it could have changed but I highly, highly doubt it.
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#12 (permalink) | |
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Austin
Join Date: Jul 2007
Posts: 807
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I think the problem is your keyword density
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But yes, I agree.. QS is a royal bitch |
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#13 (permalink) |
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Senior Member
Join Date: Feb 2007
Posts: 520
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Since the ctr on your adwords account was 0.00%, google slapped you with high bids to basically say, "your campaign sucks, we, (adwords), will never make a dime off your so go to hell please." Organic rankings are about following their rules and doing it by the book. Adwords is about who makes them the most money for that keyword. I know some still think that they'd never rank things that way, but they do.
Here's an example: Account A: 100 impressions, 5% ctr and a bid of $0.50 Adwords makes $2.50 every time they show your ad 100 times Account B: 100 impressions, 1% ctr and a bid of $2.00 Adwords makes $2.00 every time they show your ad 100 times Account C: 100 impressions, 10% ctr and a bid of $0.30 Adwords makes $3.00 every time they show your ad 100 times So Account C would get the top spot, Account A would get the second spot and Account B would get the third spot. Anyone with 0.00% ctr would get NO spot. They're all about what's best for their pocket, start thinking like them from a business point of view and you'll do very well. Anyone with double digit ctrs already knows this. |
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#14 (permalink) |
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$204/mo. -EurekaDiary.com
Join Date: Aug 2006
Location: East Coast, USA Baby
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RudeDogg: could be. perhaps i should change from full post to excerpt.
beejeebers: When the campaign ran it got about 300 impressions with 2.5% CTR at .05 a pop. I never knew it raised my bid after that. But... compare them: Advertiser A: 300 impressions x .025 CTR x $0.05 = .375 dollars Advertiser Everyone else: 0 impressions x 0 CTR x $10 = 0 dollar Either nobody else is advertising or everyone is getting smacked with $10 bids or? Who knows... but it is lame any way you look at it.
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#15 (permalink) |
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Senior Member
Join Date: Aug 2006
Posts: 672
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It's hard to say exactly what is causing the low quality score but I think part of it is the lack of text content. There isn't a lot for the adwords bot to chew on.
I've run into the same quality scores issues myself. I had a 5-page mini-site that had a 'great' quality score for over a year and then recently just got slapped with $10 bids. I hadn't changed anything to the site or the campaign. I'm positive it was because it views it as a thin affiliate site and is looking for more content. I wouldn't worry about it much since nobody else is advertising and you are already ranked high in the SERPs. I think your bigger issue is how are you planning to monetize it when the demo is 14 yr old boys with no money or credit cards? |
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