Onedollaridea

Google has just sent an email to all their publishers that they will be stop or “retiring” their Adsense referrals as of the last week of August. The Adsense referrals were still in beta.
From a publishers point of view I tried implementing the Adsense Referrals on few of my website but it was never profitable and making me enough money. Their adsense CPC was always making me money than their referrals. Also the uptake of the referrals wasn’t great either due to the above reason.
Though they are “retiring” their adsense referrals google has started up their NEW affiliate network. This will bring alot of hype in the affiliate marketing world and alot changes will be seen. There are rumors that this will hit small affiliate networks and causing them to shut. Time will only tell though.
In order for google to get this network going they will need to have a good payout for all their publishers. Their payouts will need to be competitive with other networks so that the big affiliate marketers will promote their products.


Googles retiring AdSense Referrals and starting their affiliate network | Murp's - Market Your Post

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papajohn56

It's not really "new" per se, it's really just DoubleClick

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-Bill-

Its not new... you are right.
DoubleClicks / Performics, whatever
Google acquired them in March of this year.
Expect the branding to flip to "Google's Affiliate Program" by August

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Onedollaridea

yeah but the whole point is that this will make AM world more harder

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nickycakes

How the hell would it cause small neworks to shut down? The costs of running a network are so low that any schmuck who can afford to pay rent could own their own network.

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Onedollaridea

it comes down to if they can compete with the offers google offers

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elime

I can't say that this comes as a shock.

ChrisS

How exactly is this going to make the AM world harder?

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Onedollaridea

way more competition, alot people still don't know about AM and once they do know about it, it will cause more of them to compete

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Bofu2U

It's the next "own a web hosting company" after all..

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elime

You know what...upon actually reading about this...

So Google starts it's own affiliate network. Ok, fine. So we're paying Google to advertise on their network/site...to push their offers.

Wow. Just wow.

Where does it fucking end?

-Bill-

I told you elime, we're only at 39% on the google world domination meter...
Just wait til 2012

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glowleaf

I do not think it will make the affiliate world harder, because Google will not touch the "dirty" niches, like email submits and pharm.

I do expect a great service from them, but bear in mind, not every Google product is a hit. People still use wordpress.com, their groups are great but there are still others, we still use msn adcenter (well, that is because msn surfers have tattooed credit card numbers on their forehead and their webcam on).

Also, when was the last time you spoke to your Adsense manager and asked him to up your cut?

But, yeah, it will bring more competition to the affiliate world, just like adsense did.

When armies around the world start using Google Earth, they will get +10% on that. When they start using gmail... see any "pinky and the brain" episode.

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ahtum

... soon internet = google ?! WTF ?!

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Red_Virus

Shit man ! Google is just everywhere .. they want every piece of pie

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Hopefully with streamlined features instead of just building on doubleclick's existing (sizeable) client base.

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spyderman4g63

I agree, I don't think you will see email submits from Google where you have to buy $5000 worth of products to get a free Xbox. Has anybody here used referrals? I thought it was a freaking joke. I guess they had to buy somebody to have a decent interface.

Side note. Google is looking more like Microsoft. Instead of focusing on their core products they are branching out into other territories. MS with the Xbox, Google with the g-phone. In a few years two guys in their garage will be stealing market share from Google. At least this is advertising based, which is what is Google's business.

smaxor

As far as I see it. Google will replace CJ. I don't think they'll enter the space of networks that have real account managers, customer service, grey area offers, and all the rest. If I were CJ, shareasale or linkshare I'd be concerned. But the Copeac's, ads4dough's and cpaempires I don't think have anything to worry about.

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chatmasta

Yeah I agree completely (and also laughed inside at your comment). As long as Google doesn't have affiliate managers who I can IM at any instant to up my commission, extremely good customer service (which I know for a fact adsense does not have), and unique offers with high payouts that are hard to come by, I can't see them replacing the smaller companies.

With their corporate connections and ad deals, though, it won't be hard at all for them to push CJ out of the picture. Which is probably good, CJ sucks ass. Blackhat wise, I also am not about to push traffic, track users, and generate money with the same company. That's a bit scary.

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MarketingXpert

Smax.. U own Ads4dough Dufus.

MarketingXpert

Oh don't forget Affiliate3.com there cool too

johu

Why has nobody here heard of Performics before? It's existed for years, and is pretty much the #3/4 traditional affiliate network (CJ, Linkshare, Performics, ShareASale, Pepperjam). It operates exactly like CJ, except that they used to in-house manage every affiliate program. A few months ago, they launched a lower tier for advertisers where advertisers can manage their own programs, like Linkshare and CJ allow. This is a case where advertisers directly deal with publisher accounts, and not just throw it to a CPA network to have them deal with stuff. You won't see personal account managers (at least not for most affiliates). In my opinion, Perfomics still has a lot to improve on, but they did have a few large clients defect to them from CJ in the past year.

Let's just get this straight - Google did not launch a new product. They do not own a CPA network. They own a regular old affiliate network.

Threat? No. More newbies entering and exiting? Yes. More publicity of the concept of affiliate marketing to merchants? Yes. There are positives and negatives here.