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Old 03-15-2012, 03:27 AM   #1
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Fuck Ah Fuck! Not Again G!

Google Gives Search a Refresh - WSJ.com

Quote:
* Over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.
* The changes to search are among the biggest in the company's history and could affect millions of websites that rely on Google's current page-ranking results. At the same time, they could give Google more ways to serve up advertisements.
* The company is aiming to provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words.
* Semantic search can help associate different words with one another, such as a company (Google) with its founders ( Larry Page and Sergey Brin).
* Google search will look more like "how humans understand the world,
* To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results. It would do so by examining a Web page and identifying information about specific entities referenced on it, rather than only look for keywords.
* This move could spur millions of websites to retool their Web page—by changing what's called a "markup language"—so the search engine could more easily locate them under the new system.
* The shift to semantic search could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month.
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Old 03-15-2012, 03:35 AM   #2
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Quote:
This move could spur millions of websites to retool their Web page—by changing what's called a "markup language"—so the search engine could more easily locate them under the new system.
Top notch reporting here. Made me picture Doctor Evil describing "The o-zone layer"



they've already been doing all of the above things for a while. search will remain search as search is what makes them money. They're just adding more little doo-dads to make consumers think they're improving so they keep on coming back and clicking those ads
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Old 03-15-2012, 03:37 AM   #3
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If I have to change my "markup language" one more time, I'm quitting.
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Old 03-15-2012, 03:40 AM   #4
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I'm posting this again, I don't give a fuck. This thread is much more relevant.

The guy with the eye patch is Google
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Old 03-15-2012, 03:54 AM   #5
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I think it's time for WF community to take an action! It's time to start shouting in one voice! It's time to send clear message to Google!!!

.Hack, could you please ban Matt Cutts account?
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Old 03-15-2012, 03:56 AM   #6
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.Hack, could you please ban Matt Cutts account?
+1

It's only right....
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Old 03-15-2012, 03:58 AM   #7
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Originally Posted by tomaszjot View Post
I think it's time for WF community to take an action! It's time to start shouting in one voice! It's time to send clear message to Google!!!

.Hack, could you please ban Matt Cutts account?
Banhammer.
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Old 03-15-2012, 04:42 AM   #8
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Sounds like they're trying to take on Wolfram Alpha
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Old 03-15-2012, 06:28 AM   #9
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Originally Posted by tomaszjot View Post
I think it's time for WF community to take an action! It's time to start shouting in one voice! It's time to send clear message to Google!!!

.Hack, could you please ban Matt Cutts account?
I thought Suddenly_gay is banned already
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Old 03-15-2012, 10:58 AM   #10
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Originally Posted by papajohn56 View Post
Sounds like they're trying to take on Wolfram Alpha
WA is licensed by Bing already, and if G is taking cues from Bing, the dog really is eating it's own shit.
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Old 03-15-2012, 12:04 PM   #11
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Remember that interview where Amit said his dream was to make Google search like the computer you could talk to in Star Trek, his childhood dream.
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Old 03-15-2012, 12:04 PM   #12
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Originally Posted by dchuk View Post
they've already been doing all of the above things for a while. search will remain search as search is what makes them money. They're just adding more little doo-dads to make consumers think they're improving so they keep on coming back and clicking those ads

Exactly, they've been serving up more than just 'blue links' for some time now.
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Old 03-15-2012, 12:06 PM   #13
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Which Google are you referring to there? The one you see when you're signed into Gmail, or the one you see when you don't?
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Old 03-15-2012, 12:11 PM   #14
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This means adding the results of dictionary.com to the serp 1 spot. EMDers watch out.
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Old 03-15-2012, 12:56 PM   #15
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Originally Posted by webjedi View Post
This means adding the results of dictionary.com to the serp 1 spot. EMDers watch out.
I don't see where you are coming from. How does this affect EMDers? Most of they EMD terms are longer terms that are not really in dictionary or wiki. I wouldn't rank an EMD that is exact match of dictionary or wiki. If that's what EMDers did, they are not doing it right anyways.
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Old 03-15-2012, 01:09 PM   #16
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My boss had this article waiting on my desk for me this morning with a post-it note that says "Read This. Need to take action now." I'm glad that my internet-explorer-using 50+ year old boss is watching my back. LOL.
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Old 03-15-2012, 01:55 PM   #17
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Microformats have been coming for a long time.
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Old 03-15-2012, 02:23 PM   #18
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Old 03-15-2012, 02:51 PM   #19
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Originally Posted by AustinP View Post
I'm glad I'm just a troll and didn't predict 90% of that over a year ago, and was the first to point out google is starting to behave more like jeeves.



Fuck all y'all.
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Old 03-15-2012, 02:57 PM   #20
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INTERNET SERIOUS BUSINESS

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Old 03-15-2012, 02:58 PM   #21
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Must put on stupid hat and Skype about this immediately!



Fuck all y'all.
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Old 03-15-2012, 02:59 PM   #22
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LOL SEO

IS BROKE MONEY
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Old 03-15-2012, 02:59 PM   #23
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It's 2012... people still use Google?
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Old 03-15-2012, 03:36 PM   #24
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they are forcing their way into more search space, it is a shame that they keep moving away from (trying) providing an accurate and fast search engine and turning into the replacement of the sites that they list.

for a bunch of us it just means that (a part of) the game will change once again, and we will find new ways to get back on top, nothing changes.
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Old 03-15-2012, 03:46 PM   #25
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My boss had this article waiting on my desk for me this morning with a post-it note that says "Read This. Need to take action now." I'm glad that my internet-explorer-using 50+ year old boss is watching my back. LOL.
I can't help myself. I have to ask...

Does he make you print out his emails and read them to him while you sit on his lap in a little skirt too?
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Old 03-15-2012, 03:48 PM   #26
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So what you're saying is building a business model based upon someone marketing their product and building their audience and then expecting them to provide those users to me for free, whereby allowing me to profit handsomely is a bad idea?

I'm guessing next you're going to tell me I can't be pissed when they choose to cut me off and hand that traffic to some other undeserving business. What is this world coming to?!?!
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Old 03-15-2012, 03:50 PM   #27
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Party is over for Seo.
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Old 03-15-2012, 03:51 PM   #28
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So what you're saying is building a business model based upon someone marketing their product and building their audience and then expecting them to provide those users to me for free, whereby allowing me to profit handsomely is a bad idea?

I'm guessing next you're going to tell me I can't be pissed when they choose to cut me off and hand that traffic to some other undeserving business. What is this world coming to?!?!
Exactly. I imagine the look on most SEO guys' faces is the same of that of the ex-hot chick the moment she realized she's too old to skate by on her looks anymore.
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Old 03-15-2012, 04:39 PM   #29
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My boss had this article waiting on my desk for me this morning with a post-it note that says "Read This. Need to take action now." I'm glad that my internet-explorer-using 50+ year old boss is watching my back. LOL.
LMFAO....That was a great mini movie clip in my head..Thanks
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Old 03-15-2012, 05:17 PM   #30
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inb4 ohnoeseverybodypanic.gif
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Old 03-15-2012, 05:18 PM   #31
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Exactly. I imagine the look on most SEO guys' faces is the same of that of the ex-hot chick the moment she realized she's too old to skate by on her looks anymore.
LMAO, priceless moment
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Old 03-15-2012, 05:30 PM   #32
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Originally Posted by dchuk View Post
They're just adding more little doo-dads to make consumers think they're improving so they keep on coming back and clicking those ads
The average search user doesn't care about improvements, they care about getting meaningful results.

What Google is saying with this is that they can provide more meaningful results than just providing a list of websites and/or blended results.

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Which Google are you referring to there? The one you see when you're signed into Gmail, or the one you see when you don't?
This is very insightful.
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Old 03-15-2012, 06:13 PM   #33
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This is google submitting a press release for backlinks
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Old 03-15-2012, 07:40 PM   #34
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So let me get this straight. Google is now going to scrape content from webmasters for their own semantic results so the user doesn't need to visit the website from which Google got the information from, in addition to displaying ads alongside those results.

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Old 03-15-2012, 08:06 PM   #35
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Quote:
Originally Posted by guerilla View Post
The average search user doesn't care about improvements, they care about getting meaningful results.

What Google is saying with this is that they can provide more meaningful results than just providing a list of websites and/or blended results.


This is very insightful.
Not just meaningful but quicker, the same idea behind Google Instant. If I search for the local time or my IP those come up already without having to click on to another site. This looks to extend that type of query search.

I'd imagine most of the queries affected will be fairly simple answer/question types, basic facts. I can't imagine these affecting queries needing more in depth information/analysis or opinion (despite the comments here that SEO is dead...).
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Old 03-15-2012, 08:17 PM   #36
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Originally Posted by Instrumentalist View Post
So let me get this straight. Google is now going to scrape content from webmasters for their own semantic results so the user doesn't need to visit the website from which Google got the information from, in addition to displaying ads alongside those results.
No, they only use information submitted to them, or they developed themselves.
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Old 03-15-2012, 09:09 PM   #37
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You know all those stupid sites like My Lists of Stuff (or whatever they were called) plus YahooAnswers and how you used to be able to spam the crap out of those answering "questions" and you'd be in the first few spots for your keyword on Google?

*sighs. Takes drag. Inhales.*

Glory days.

Been noticing how Yahooanswers has pretty much disappeared from Google results when they used to be favored for all those "Question asking" types of keyphrases like....

"How long is a donkey dong?"

"If my donkey's dong is shorter than average, does this mean he can't have a porn career?"

"If my girlfriend used to have another donkey with a huge dong and the donkey I gave her has a tiny dong, will she leave me?"

I LOVED me the dayz when I could be an "expert" on Yahooanswers and drive noobs to my nefarious affiliate sites answering questions there.

The real question is...will we be able to game Google's latest homonculoid algo in a similar way?
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Old 03-15-2012, 11:40 PM   #38
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Been a long time in the making and it should be interesting to see what the "new advertising opportunities" turn out to be. Possibly better blending within their new served content? Just a thought but if their semantics improve they can match ads better and possibly improve advertiser ROI's?

As much as I hate the fact that they are stepping on our toes I do respect their innovation. Google's just like any of us, they are continuing to scale their business. They reached "maximum velocity" on their rate of growth years ago and are now doing what they need to do to keep moving forward, quarterly revenues rising, and shareholders happy.
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Old 03-15-2012, 11:55 PM   #39
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Quote:
Originally Posted by blureach View Post
This is google submitting a press release for backlinks
Exactly! It's always adapt or die for SEO! btw isn't SEO already DEAD?
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Old 03-16-2012, 12:21 AM   #40
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Quote:
Originally Posted by guerilla View Post
. . .
What Google is saying with this is that they can provide more meaningful results than just providing a list of websites and/or blended results.
Quote:
Originally Posted by Instrumentalist View Post
So let me get this straight. Google is now going to scrape content from webmasters for their own semantic results so the user doesn't need to visit the website from which Google got the information from, in addition to displaying ads alongside those results.
Quote:
Originally Posted by medway View Post
Not just meaningful but quicker, the same idea behind Google Instant. If I search for the local time or my IP those come up already without having to click on to another site. This looks to extend that type of query search.

I'd imagine most of the queries affected will be fairly simple answer/question types, basic facts. I can't imagine these affecting queries needing more in depth information/analysis or opinion (despite the comments here that SEO is dead...).
This is pretty much what I took from the articles. If you go through the cost to do everything right including providing great information, your website may not show as it does now. However your content will in the form of their answers. Contrary to many posts itt monetizing that seems more than just a bump in the road.
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