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Old 04-17-2008, 10:45 PM   #1
aim
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Wfexclusive Thinking Like A Successful Affiliate: Part 1

Staying on track from my affiliate bitch posts, it's time to talk about real strategies to help guarantee success in this game.

The key differences that makes successful internet marketers stand out from the crowd are their ability to:

1. Think Creatively
2. Think Outside of the box
3. Have a Sustainable Business Plan

Enough bullshit, let's jump into it. In no particular order...

Landing Pages

The single best thing you can do when designing a landing page is to connect with your prospective customer on an emotional level. Human beings are emotional people, and emotions drive decisions. what I mean by this is: do not simply describe the product and give a price; Connect your customers with your product on an emotional level and let them know why they NEED your product.

Real World Example: If you are promoting a weight loss product... let's say it's say it's nurisystem via search. People already know what nutrisystem is, and now they're at your landing page, so tap into why they were looking into this product in the first place. Chances are that they're fat and looking for an easy way to lose weight - Remind them a few times that they're overweight, don't be insulting, but get the message across that they're fat, they need to lose weight, and your product will do that for them. They NEED your product.

The key here is that you're not over-describing the product. They already know what it is. They saw the commercial on tv, whatever the case is. Don't describe what they're getting - describe why they NEED what they're getting.

Ad Copy

The biggest mistake is probably the repetition of keywords in an effort to get more 'bold' and stand out against the competition. This is the wrong way to do it, and not an effective way to write an ad. I do recommend the keyword in the title of the ad (for both the 'bolding' effects as well as Quality Score concerns) but after that, you have 70 little characters to connect with your customer. Continuing to repeat keywords is ineffective because it will not stand out - those keywords are already ALL OVER the page, both in other ads and in the SERPS. You need to use those 70 characters to really connect with your customer.

What's the best way to connect with your customer? Tap into their emotion (see above) or offer something amazing or more than what they were looking for.

Real World Example: Let's say a customer was searching for New York Car Insurance. Here's an example of ad copy that fails:

New York Car Insurance
Get New York Car Insurance.
Free Car Insurance Quote!
NewYork.CarInsuranceSite.com


Sure - Technically there is nothing wrong with the ad, but it's uncreative and looks like the rest of the competition. Let's have a look at some more creative ad copy:

New York Insurance Quote
Don't waste another minute of
your time shopping for insurance.
InsuranceSecrets.com/NewYork


This ad will perform better because it's a lot more intriguing and will stick out amongst the rest of the stale ads on the page.

Let's do another one:

Nutrisys Weight Loss System
2 Weeks Of Free Meals and
Free Shipping, Order Today!
DietSite.com/BoringNutrisystemAd

Boring. Let's get creative.

Nutrisys Weight Loss System

You're Fat. Lose Weight.
Stop being a loser.
StopBeingFat.com/Nutrisystem


Some other great tips are available here: 31 Killer Writing AdWords Ads Tips - It's a great read and there is really some valuable information there, check it out or bookmark it for future reading. It talks about a really comprehensive study that looked at CTR for competing ads.

Traffic Generation (Alternatives to PPC)

One (free) way to generate a lot of traffic to your site is to participate in communities with topics and subject matter similar to what you are promoting. Become and active member of that community through active (not spam) forum participation and blogging. DO NOT put shitty affiliate links in your signature. Put a link to your blog in your signature posts. Stay active in the community, keep your blog updated, and you will build a following both from your promotion on forums as well as organic search engine traffic you'll receive. You can then use your blog to creatively promote your offer.

Real World Example: Let's say you're promoting credit report offers. Join a popular forum such as CreditBoards.com and begin participating/posting. Become one of the community - you are either a.) an expert in credit repair or b.) going to document your own personal credit-repair efforts. Document your process on your blog, 'Joe Sixpack's Road To Credit Repair Success' or something like that. People will naturally fall in line and become regulars, subscribe to your RSS feeds, your newsletter, etc. How you market to them at this point is up to you - you could do simple banner or text ads, write about a 'service' that helped you and put your affiliate link there, etc.

Next Steps

It is NOT easy to make money online. It is NOT as simple as bidding on keywords and setting up a generic landing page. My advice to step away from the computer, go for a walk, think about the offers you're promoting or you want to promote, and really think outside of the box. My best ideas come to me while I'm in 'offline' mode - driving, playing with my kid, etc.

The strategies above are just the tip of the iceberg. There are always ways to outsmart and get one-up on the competition. The next big post will focus on building a sustainable business. Until then stay tuned...
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Old 04-17-2008, 10:49 PM   #2
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nice last few posts! so why do you hate blogging?
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Old 04-17-2008, 11:30 PM   #3
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Originally Posted by bjgolf View Post
nice last few posts! so why do you hate blogging?
A blog just doesn't really fit into the picture long-term for my business. Figured the posts would do more good here.
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Old 04-17-2008, 11:30 PM   #4
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The ad writing tips are good. A great way to really boost your ctr is to look at the competition and make your ad different. If they're all trying to appeal to your desire to save money, like everyone telling you how much of a discount you get or whatever, then you appeal to them on an emotional level, and vice versa. If they all say "save 30%" or "5.99 free trial" you say "feel awesome" etc
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Old 04-17-2008, 11:31 PM   #5
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Quote:
Originally Posted by aim View Post
A blog just doesn't really fit into the picture long-term for my business. Figured the posts would do more good here.
you're welcome to guest post on nickycakes.com anytime man
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Old 04-17-2008, 11:34 PM   #6
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really good post +rep
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Old 04-17-2008, 11:41 PM   #7
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amazing post, packed with info, thanks aim... along with what Nicky Cakes said, yeah, anytime you want to post on my blog, feel free, you know what your doing
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Old 04-17-2008, 11:58 PM   #8
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Excellent stuff, thanks for the read. You have made me decide that I need a new approach to my affiliate marketing strategy.
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Old 04-18-2008, 04:17 AM   #9
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I'm currently in a business class for folks interested in starting a small business. We are writing our business plans while learning about successful business techniques. It's been very fucking helpful in the pursuit of starting my business.

One fella that comes in and teaches has an MBA and has been a very successful business consultant for 20 years. One thing he says over and over and over is connect with your customers on an emotional level. He tells this story of how he was looking through a phonebook to find a funeral home, all of them that advertised in the phonebook had huge quarter and half page ads with a laundry list of services they provided, costs of services and names of people to contact and so on. The one he called though, was a little 2 inch by 3 inch ad that simply said, "In this time of bereavement, we understand you want the best for your loved one."

Apparently that little ad brought in 75% of their customers, and they were doing very good business.

Connecting emotionally with your customers is really, really key.
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Old 04-18-2008, 04:24 AM   #10
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Nice post, aim! +rep I'm looking forward to more.
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Old 04-18-2008, 04:51 AM   #11
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Good advice. + rep.
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Old 04-18-2008, 05:32 AM   #12
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Great stuff as always aim thanks
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Old 04-18-2008, 09:15 AM   #13
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Definitely +rep.

Please keep up the series.

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Old 04-18-2008, 09:21 AM   #14
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May not have agreed w/ everything that led up to this point, but this post is +rep material. Good stuff.
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Old 04-18-2008, 12:18 PM   #15
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Quote:
Originally Posted by aim View Post
My best ideas come to me while I'm in 'offline' mode - driving, playing with my kid, etc.
This is why I can't quit my 9-5 job. I come up with my best ideas on endless boring meetings.

Great post! Rep added!
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Old 04-18-2008, 12:46 PM   #16
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major props, keep writing! +rep
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Old 04-18-2008, 01:28 PM   #17
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Keep it up, aim.

+rep
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Old 04-19-2008, 12:47 AM   #18
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Thanks guys, I'm refining the next post, hopefully will be up by tomorrow.
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Old 04-19-2008, 03:08 AM   #19
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Awesome post AIM, I am looking forward to your next post.

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Old 04-19-2008, 09:47 AM   #20
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Nice post. +rep
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Old 04-19-2008, 06:09 PM   #21
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What the fuck are you doin? Cookie stuffin?

Quote:
Originally Posted by jakeruston View Post
Great post, very informative!
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Old 04-19-2008, 06:26 PM   #22
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What the fuck are you doin? Cookie stuffin?
Yeah, he is. In his images in the posts.
There's blank images calling to godaddy, and a few others. Way to be a lamer.
hxxp://www.jakeruston.com/image3.jpg = Hosting company
There's some other hosting company getting stuffed that I dont feel like looking at.
hxxp://www.jakeruston.com/image7.jpg = Yahoo Small Business (hxxp://smallbusiness.yahoo.com/webhosting/hosting3.php?AID=10432552&PID=2910190)


So. Stupid. You do not cookie stuff techies..
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Old 04-20-2008, 03:55 AM   #23
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Thanks Aim, another insightful post + rep
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