WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum

Go Back   WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum > >

Traffic & Content Discussions about SEO, SEM, Newsletters, Blackhat, Link Building, General Promotions, Content and all other things that surround traffic are found in here.


Welcome to the WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum forums.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact contact us.

Closed Thread
 
Thread Tools Display Modes
Old 09-28-2006, 08:24 PM   #1
Someone
Senior Member
 
Join Date: Sep 2006
Posts: 310
iTrader: 0 / 0%
Someone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond repute
Ppc AdWords Landing Page Quality Score Discussion

This may be old news, but it's new for me. I consider myself "intermediate" at AdWords, so any advice and/or further discussion of my ideas would be greatly appreciated!

One of my recent campaigns took a dive and I ended up at this page:

http://adwords.blogspot.com/2005/12/...ity-score.html

In a nutshell, Google changed their algorithm to include "landing page relevance" in their quality score as of 12/05. If Google AdsBot deems your page to be unrelevant to the keyword, then it forces you to pay 2x-3x the normal bid... regardless if your ad has a high CTR or there is no competition for the keyword you're bidding on.

Now, there are two factors that determine ad distribution and CPC pricing:

1. Ad Quality (CTR)
2. Landing Page Quality

This got me thinking... most of my PPC lead-gen sites and affiliate doorway pages are just "pretty" microsites convincing the user to either fill out the form or click their way onto the affiliate offer.

BUT... now Google is penalizing me for not having a relevant page.

This puts me at a disadvantage, for two reasons:

1. My sites have no content
2. The niche keywords I bid on are often indirectly related to the promotion.

Which leads me to devise a solution to:

1. Put relevant content on landing pages
2. Put content relevant to each niche keyword on landing pages

The beginning of my solution...

I plan on placing a couple paragraphs relevant to the offer at the bottom of the landing page for AdsBot to chew on.

However, I now have the problem of appearing relevant for all my niche keywords. Having thousands of them, how can this be done dynamically? Can it be done with dynamic keyword insertion?

My destination URL could be: http://www.mysite.com/?kw={keyword} and I can insert the keyword in a few relevant places. But, will AdsBot crawl the page thousands of times with each of my keywords?

I setup a small test with dynamic keyword insertion into the URL to see what AdsBot will try to fetch.

...
Someone is offline  
Sponsored Ad
Old 09-28-2006, 09:10 PM   #2
GeorgeB
Senior Member
 
GeorgeB's Avatar
 
Join Date: Jun 2006
Posts: 384
iTrader: 6 / 100%
GeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond reputeGeorgeB has a reputation beyond repute
Frankly Google just wants to push out the low end/new affiliates doing arbi.

1 because it's in line with their desire to always give the user relevant results, even in PPC results. And 2 because they are quietly testing their own CPA ad network.

As for your attempt at landing pages, if you keep it in a small niche, nice little paragraphs of content should be easy to duplicate dynamically with keywords sprinkled in as you described.

I personally already do that but I use subdomains keyword.mydomain.com and use PHP to grab the keyword from the URL.
__________________
ubored? Join Us
PROHINT: We are looking for people who like to discuss celebrities be they in music, acting, politics, or famous for no reason!
GeorgeB is offline  
Old 09-28-2006, 09:45 PM   #3
engaged
I can get it juicy for ya
 
Join Date: Jan 2007
Posts: 1,483
iTrader: 2 / 100%
engaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond reputeengaged has a reputation beyond repute
Wow, you are like a few months behind the curve.
engaged is offline  
Old 09-28-2006, 11:07 PM   #4
capitalistpig
Nothing To Read Here
 
Join Date: Jun 2006
Location: USA
Posts: 153
iTrader: 0 / 0%
capitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond repute
I just tested things out with a new adwords account and was affected by the quality algorithm. All I did was get a new URL and put a couple links to some content. Every keyword that was inactive in the previous campaign, went to active in the new campaign after making those changes.
__________________
Capitalist Pig Was Here
capitalistpig is offline  
Old 09-29-2006, 02:50 AM   #5
Someone
Senior Member
 
Join Date: Sep 2006
Posts: 310
iTrader: 0 / 0%
Someone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond reputeSomeone has a reputation beyond repute
Quote:
Originally Posted by engaged View Post
Wow, you are like a few months behind the curve.
i know

Quote:
Originally Posted by capitalistpig View Post
I just tested things out with a new adwords account and was affected by the quality algorithm. All I did was get a new URL and put a couple links to some content. Every keyword that was inactive in the previous campaign, went to active in the new campaign after making those changes.
that's awesome... so you just linked to some relevant content and the quality score improved?
Someone is offline  
Old 09-29-2006, 09:33 AM   #6
capitalistpig
Nothing To Read Here
 
Join Date: Jun 2006
Location: USA
Posts: 153
iTrader: 0 / 0%
capitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond reputecapitalistpig has a reputation beyond repute
Quote:
Originally Posted by Someone View Post
i know



that's awesome... so you just linked to some relevant content and the quality score improved?
Well, it was either linking to the content, using a new url, or a combination of the two that did the trick.

My gut feeling is that the previous url had a history that included using adsense on some of the pages and google may have scored it as a low quality site.
__________________
Capitalist Pig Was Here
capitalistpig is offline  
Closed Thread

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Landing Page Content Question webcognoscere Newbie Questions 5 01-15-2011 02:08 AM
Adwords quality score won't go past 3 or 4? cheesewhiz Affiliate Marketing 11 05-04-2010 11:19 AM
A Pretty Good Write Up On Adwords Quality Score... Edwin Traffic & Content 0 03-07-2010 05:12 PM
Adwords Keyword Quality Score...instant shit. efeezy Affiliate Marketing 42 10-04-2009 04:53 PM
The Ultimate Landing Page Inspiration Thread Laura Shooting The Shit 24 05-03-2007 08:27 PM


All times are GMT -4. The time now is 09:48 PM.


Search Engine Optimisation provided by DragonByte SEO v1.2.9 (Pro) - vBulletin Mods & Addons Copyright © 2014 DragonByte Technologies Ltd.
Feedback Buttons provided by Advanced Post Thanks / Like (Lite) - vBulletin Mods & Addons Copyright © 2014 DragonByte Technologies Ltd.
WickedFire.com Copyright 2014 - WickedFire is an international registered Trademark of Coastal Synergy LLC. You may not use any of our trademarks, copyrights, content, or images without a written approval by members of Coastal Synergy LLC. "Banners on this site that promote Wickedfire are satire unless clearly stamped as REAL".