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Old 02-16-2007, 10:38 AM   #1
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Ppc How I get penny clicks on Google

Since everyone is all hugs and kisses lately I figured it's time I do something helpful for once. I learned this trick a while ago in a post by katoved which received no attention about a week after this forum first launched. It has served me well, and made me a fair amount of money. I'm probably fucking myself over by spreading this, but fuck it. I learned it on WF to begin with.

One ad method most people overlook when setting up Google Adwords campaigns is image ads. Yes, image ads. Using image ads with a maximum bid of .01 (yes, a penny) allowed me to receive about 30 clicks a day per ad group. These clicks were heading straight to offers which paid out 12-15 dollars. A lot of people don't bother with the content network, but this is where I have made most of my money. The image ads are displayed on related sites and one arbitrage site in particular was my golden goose. I was converting about 35% of the clicks (which only cost me a penny each.)

After fiddling with this a bit I decided to increase my maximum bid to .10 and I began getting about 150 clicks a day per ad group from relevant sites dealing with my niche. So there you have it. If you are having trouble figuring out the quality scoring and want some cheap traffic to hold you over in the meantime - give it a try.
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Old 02-16-2007, 10:51 AM   #2
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Awesome, sknydave. I will check this out for sure.
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Old 02-16-2007, 10:59 AM   #3
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Awesome method. Thanks for sharing.

*hugs* (lawl)

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Old 02-16-2007, 11:15 AM   #4
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Nice, +rep!

Are you doing this with small-qty finely targeted keywords, or carpet-bombing long-tails?
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Old 02-16-2007, 12:21 PM   #5
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I've been doing this, too.

Open Photoshop up and make ONE BIG ad. Then just move the elements around and crop to the right size so you can make all of the different size ads with one standard format... and quickly.

Nice post Davey boy.
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Old 02-16-2007, 12:24 PM   #6
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Originally Posted by waz67 View Post
Nice, +rep!

Are you doing this with small-qty finely targeted keywords, or carpet-bombing long-tails?
I have not used this method for something that would have to be finely targeted. I don't think you would have much success due to the limited amount of sites that would happen to be running image ads. It's always worth a try, though.
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Old 02-16-2007, 12:27 PM   #7
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Very interesting. Will have to check that out. Thanks for sharing.
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Old 02-16-2007, 12:41 PM   #8
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sknydave which image size are you using? sounds interesting
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Old 02-16-2007, 12:52 PM   #9
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Old 02-16-2007, 12:58 PM   #10
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if i just get some images from goggle how can i resize them. i have no clue how to use photoshop lol
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Old 02-16-2007, 01:11 PM   #11
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Is it cheaper to run an image ad in the content network than a text ad?

Hmmm, what if I were to make an image ad that looks just like a google text ad, but my site is the only link. Kinda like imitating site-targeting over the content network...
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Old 02-16-2007, 01:14 PM   #12
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And I guess google automatically ads the url and "Feedback - ads by google" onto the image, so one would have to make sure to leave space for that. Here is a link to the sizes, for quick reference:

https://adwords.google.com/select/imagesamples.html
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Old 02-16-2007, 01:22 PM   #13
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awesome tip, thanks for sharing! now i know who has put all his image ads on my sites, harharhar

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A lot of people don't bother with the content network, but this is where I have made most of my money.
that is, what i experienced too. the content network is pretty much underrated when it comes to getting clicks cheap.
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Old 02-16-2007, 01:34 PM   #14
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Very nice, thank you for the tip. I had never considered image ads, but I'm going to fire up a campaign later today and see how cheap I can get those clicks!

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Old 02-16-2007, 01:49 PM   #15
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Hmmm, what if I were to make an image ad that looks just like a google text ad, but my site is the only link. Kinda like imitating site-targeting over the content network...
Against their TOS. Ads CANNOT imitate text ads.
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Old 02-16-2007, 02:07 PM   #16
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Against their TOS. Ads CANNOT imitate text ads.
Thanks, good to know
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Old 02-16-2007, 02:48 PM   #17
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tried this method a while ago too, but the min CPC for most of my terms (based on the BS quality score was like $5.00) so none of my ads displayed.
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Old 02-16-2007, 03:03 PM   #18
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sknydave, how do you go about adding related sites on adwords? I can only find the keywords option?...nevermind just found it..
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Old 02-16-2007, 03:18 PM   #19
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Thanks dude, that was kind of you to share the info.
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Old 02-16-2007, 03:44 PM   #20
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how long does it take for image ads to start showing up? I assume they need to approve them manually?
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Old 02-16-2007, 03:48 PM   #21
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Quote:
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sknydave, how do you go about adding related sites on adwords? I can only find the keywords option?...nevermind just found it..
Actually how do you? I haven't seen anything about specific sites in regular campaigns, only site-targeted campaigns which are cpm, not cpc...
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Old 02-16-2007, 04:32 PM   #22
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I use all the usual banner sizes. When you go to add a new image ad it will tell you what sizes google accepts.

jameel: I only use PS. I don't know if there are any freeware programs for image editing. Maybe Paint Shop Pro still has a demo version. I'm not sure, I havent tried to use that in years.
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Old 02-16-2007, 04:34 PM   #23
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Quote:
Originally Posted by waz67 View Post
Actually how do you? I haven't seen anything about specific sites in regular campaigns, only site-targeted campaigns which are cpm, not cpc...
I don't specifically target any sites. The ads will be displayed on related sites via the keywords. Starting a site-targeted campaign is a whole different story.
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Old 02-16-2007, 06:34 PM   #24
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Quote:
Originally Posted by sknydave View Post
I use all the usual banner sizes. When you go to add a new image ad it will tell you what sizes google accepts.

jameel: I only use PS. I don't know if there are any freeware programs for image editing. Maybe Paint Shop Pro still has a demo version. I'm not sure, I havent tried to use that in years.
If you just wanted to resize an ad you had you can use mypictr - we make your profile picture

and shrink it down or cut out the piece you want to the size you want...
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Old 02-16-2007, 07:31 PM   #25
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Nice thx!
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Old 02-16-2007, 08:46 PM   #26
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credit goes to katoved for posting this a few months ago

I've been using this trick for a few months now but the volume has been pretty low for me. I'm sure it's just a matter of tweaking it.
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Old 02-16-2007, 08:52 PM   #27
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credit goes to katoved for posting this a few months ago

I've been using this trick for a few months now but the volume has been pretty low for me. I'm sure it's just a matter of tweaking it.
Thanks for the credit stanley. This trick isn't working as well as it used too. Google has cut back on it. I recently spent days uploading shit, and a week later, traffic has been next to shit on a plate for dinner. Thanks for giving me the credit though.
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Old 02-16-2007, 09:02 PM   #28
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Ah it was katoved. I tried searching and couldn't find the original thread I read this on.
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Old 02-16-2007, 09:21 PM   #29
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Cool thanks for the tip katoved/sknydave, I'll have to try this out myself. I knew there was a reason I don't allow image ads on my content sites
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Old 02-16-2007, 10:47 PM   #30
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Is their a way to mass upload ads to adwords? Like if I have 40 ad banners made in different sizes is their a way to all add them at once?
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Old 02-16-2007, 11:34 PM   #31
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Is this any good for affiliate offers? Or only arbi?
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Old 02-17-2007, 12:16 AM   #32
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I would think it would be good for affiliate if you can get the traffic and fine-tune the targeting. The nice thing with the images is that you have a lot of room to do that.
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Old 02-17-2007, 12:17 AM   #33
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I wish there was a way to submit the image ads to multiple adgroups at the same time. The campaign I'm trying this with has about a half a dozen adgroups, and I have to create the same ads over and over for each adgroup.
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Old 02-17-2007, 12:31 AM   #34
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Wow, that's a pretty cool idea.. never thought of that. Good intel Katoved and Dave.

Did you ever consider doing a bait and switch type of deal where after you get a good QS rating and good CTR for the image ad, switch it over to a regular Adwords campaign and use the good QS/CTR for your benefit on the engine? Hrm, I wonder if it transfers over, would be cool to see. Would be amazing too, because then you can go fuckin nuts with a huge campaign.
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Old 02-17-2007, 02:01 AM   #35
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jon... your mind is that of a marketing god
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Old 02-17-2007, 02:29 AM   #36
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Unfortunately it does not affect your quality score at all, at least from what I have seen. When you get clicks on the content network it simply adds a "Content Network" section at the bottom of your keyword list and so the CTR% is only affected in that regard.

I'll try starting a new campaign with only half of the keywords I want to use and after I get a decent amount of impressions and clicks I will add the second half of the keywords and see if it makes a difference.
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Old 02-17-2007, 02:56 AM   #37
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i don't think it carries over. every keyword has their own QS so why would it affect a whole campaign/group?
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Old 02-17-2007, 12:47 PM   #38
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I've done this so many times..It works great
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Old 02-17-2007, 02:45 PM   #39
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Am surprised a lot of people here don't know this yet.

I saw this first on one of my arbi sites which were getting image ads for a sleep apnea site and a beauty site (all sizes from leaderboard to banners to squares). They were arbi themselves and they were all over about 4 of my sites. From experience, I knew PPC payouts on these sites were'n't huge (i'm getting the same ads they are) but they were all over all the time so I figured they were getting retardedly low ad prices and tried it out.
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Old 02-17-2007, 04:32 PM   #40
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Thanks for explaining it was that easy! +rep

I remember the post by katoved but it seemed by him to be alot of trouble and trixing to make it cheap and that it would only last for 1 week or something.
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Old 02-17-2007, 10:07 PM   #41
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Hmmm, trying this with a couple of existing campaigns, bidding in the 10-15 cent range, can't seem to get many impressions at all. Guess I'll try a few new ones...
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Old 02-19-2007, 09:13 PM   #42
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Hmmm, trying this with a couple of existing campaigns, bidding in the 10-15 cent range, can't seem to get many impressions at all. Guess I'll try a few new ones...
Same here. I'm bidding in the 5-10 cent range on about 10 campaigns and haven't gotten a single impression. I've gotten plenty of text-ad content impressions and clicks from it, but those don't seem to be converting.
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Old 02-19-2007, 10:26 PM   #43
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Ok, I started seeing impressions today (quite a lot) from the image ads I uploaded friday and saturday, so it looks like it takes a couple of days for them to get approved. One conversion so far from the images...
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Old 02-20-2007, 02:39 AM   #44
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I'm not following why you can pick up cheap clicks with image ads since they compete with the regular text only ads. Do image ads have some kind of preference to show ahead of text only ads even if their bids are lower?
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Old 02-20-2007, 05:55 AM   #45
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I'm not following why you can pick up cheap clicks with image ads since they compete with the regular text only ads. Do image ads have some kind of preference to show ahead of text only ads even if their bids are lower?
I think its to do with them being targeted on the content (adsense) pages and not search that allows the lower bids.
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Old 02-20-2007, 09:13 AM   #46
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I think its to do with them being targeted on the content (adsense) pages and not search that allows the lower bids.
But you can do text ads on the content network cheaply too, so the question is, how does Google decide whether to show a set of text ads or a single image ad, is it purely the bid price?
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Old 02-20-2007, 09:45 AM   #47
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But you can do text ads on the content network cheaply too, so the question is, how does Google decide whether to show a set of text ads or a single image ad, is it purely the bid price?
There's also adsense publishers who choose only to show image ads.
Also, no it's not only the bid price. It's the earnings potential. An ad with $0,5 ppc and 2% ctr might be prefered over an ad with $1 bid price and 0,9% ctr.
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Old 02-20-2007, 11:03 AM   #48
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Thinking about strategy here... is it easier to target popular niches this way than with search-network ads? My thinking is that since there are a ton of MFA and arbi sites on popular niches like credit cards, mortgages, etc, there's a lot of space for ads on those sites...
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Old 02-20-2007, 06:48 PM   #49
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can anyone give an update as to their success doing this?
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Old 02-20-2007, 07:30 PM   #50
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Quote:
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Thinking about strategy here... is it easier to target popular niches this way than with search-network ads? My thinking is that since there are a ton of MFA and arbi sites on popular niches like credit cards, mortgages, etc, there's a lot of space for ads on those sites...
Well, although this is the first time a lot of us are trying image ads - it isn't new. So the popular niches have certainly been targeted to some extent, you'll just have to try it and see if there is any room for you.

An update to my last post: I started getting content-image impressions today. It seems it takes around 48 hours for your images to take effect.
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