Difference between postback URL and tracking pixel?

AffApprentice

New member
Nov 19, 2009
180
4
0
Prospe202 offers postback URLs and tracking pixels. Some networks support both. What's the difference? Is one better than the other?

Thanks.
 


From my understanding:

pixel = usually an image on the confirmation/thank you page, so when it's "fired" or displayed, a lead is generated.

postback URL's = once the pixel fires, the lead is generated and the network pings your postback URL with the subid (or other info, if you want) - in order to keep your tracking system up to date.

Someone who's more experienced - feel free to correct me, if i got anything wrong :)