WARNING TO ALL AFFILIATE MARKETERS

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DanBrown1944

New member
Mar 13, 2011
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Hi,
My name is Dan, Before I get to the actual point of this message, I will give you some related background information about me, well I have been in the affiliate marketing niche since 2009 in that time, I have promoted some particularly dodgy websites, you know those weight loss sites you find when you Google for weight loss which guarantee weightless? Well one of those was mine… until recently this dodgy marketing strategy was working fine, I had had the odd Google advert removed but not much else until I got this letter, from the ASA (Advertising Standards Agency), apparently someone had complained about me to the ASA because of the dodgy products from clickbank I was promoting, at first I thought nothing of it and in fact binned the letter but I got another and when I contacted them I realised it was serious really serious, luckily for me I got a good lawyer and managed to reach an agreement for an undisclosed sum, but you may not be so lucky…..


The Moral of the story:
1. Follow Advertising rules yourself
2. DO NOT promote products which do not follow advertising rules (misleading, unsubstantiated claims, yes you know the type!)


You might think I’m full of hot air, and that’s up to you, If I had seen this post and not been their myself i would have probably thought the same, but if even one of you read the ASA cap code guidelines and learn from my mistakes, the point of this post will have been achieved, and yes this post sounds like typical marketing rubbish, but what do you expect I am a full time marketer after all, YES I quit my job late 2009 to do this full time, hell I have made too much money to give it up and there is nothing wrong with affiliate marketing as long as you are careful and follow the ASA Guidelines, you can find the 100+ pages of Official Guidelines full of legal jargon (CAP Code - Committee of Advertising Practice) or you can read the CAP Code Guide (CAP Code Advice | How to Meet the March 2011 Online Advertising Rule Changes), it’s up to you but please make sure you read something and follow the rules like I will from now on.


Regards,
Dan Brown
 
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approved for being interesting.

We've all been waiting for some sort of riaa type group to come around and start harassing us. If not them then its just a matter of time.
 
Ya thats were alot of affilate marketing bullshit happens if you do not read the fine print...
 
Nice first post. I think AMing is going to start catching alot of heat soon, it's already started, but the strong will survive. Don't panic, Adapt.
 
This is pure LOLZ. Advertising Standards Authority?? You mean the one that doesn't even exist(in the US anyways).

[popcorn.gif]
 
Danbrown

how bout some details on what exactly you were doing that caught their attention
 
Before anyone from the U.S. or elsewhere has a heart attack, this is an excerpt from the scope included in the first link:

...
II The Code does not apply to:
...
c. marketing communications in foreign media. Direct marketing communications that originate outside the United Kingdom and sales promotions and marketing communications on non-UK websites, if targeted at UK consumers, are subject to the jurisdiction of the relevant authority in the country from which they originate if that authority operates a suitable cross-border complaint system. If it does not, the Advertising Standards Authority (ASA) will take what action it can. Most members of the European Union, and many non-European countries, have a self-regulatory organisation that is a member of the European Advertising Standards Alliance (EASA). EASA co-ordinates the cross-border complaints system for its members (which include the ASA)
 
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