My first affiliate site / landing page, What Not To Do!

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jerxs

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Jun 24, 2006
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North East PA
Well I jumped into something a little different and have been having a hell of a time getting any kind of traffic period.

I am hoping that some of you out there that are seasoned at promoting specific products and services can give me and others out there some advice as to how to effectively promote a product without breaking the bank.

Actually, sense this is my first project of this kind and I will probably end up dumping this one and moving on to something different I would like to post the site in question and some of the steps I took in my attempt to get it moving. If we could get a thread going here on the mistakes I made in the process it would help me and any others trying similar stuff out for their first time.

Ok I signed up for an Azoogle account for the purpose of running some ads on established sites, but decided to try an arbitrage type site promoting just one product. I really had no idea where to start so I just grabbed an offer and started building, I did do some thinking. I tryed to focus on a product that seemed like it had some room for me to jump into fairly easily. THAT IN ITSELF SEEMS LIKE AN IMPOSSIBLE TASK. But I chose skin cream and just felt so siked after making a few adsense arbitrage sites I figured hell this is going to be really easy and instead of getting $1.00 per click I am going to be making almost $25.00 on each sign up.

Ok so now I have the product im going to promote picked out. So I do some research on this stuff, I spent allot of time reading up on the product and also spent allot of time looking at the design of the affiliates website and taking notes.

Ok still totally siked about my first project I go right to work on my landing page. I spent a good day or so designing and re-designing till I had something that I was satisfied with. The final result looks great to me, visually I am really satisfied and also thinking to myself damn people are going to look at this and not think twice, its a for sure sale!

My next step was setting up a new adwords campaign, which is where I start running into problems, you see this is one area that I did not spend much time researching. Unlike an adesense arbitrage website, that for myself anyway, have been able to score fairly cheap keywords and turn some sort of profit. I am trying to promote one specific product and just can not afford to pay $3.00 to $4.00 cpc for highly targeted clicks. But by this time I already have a domain purchased and a landing page designed. So..... I am kind of fucked the keywords and positions I need to be in to score any potential traffic are out of my price range.

My conclusion, I am pretty much fucked on this one, so Ill use it as an example here and hopefully get some people with more experience to comment on this project to benefit me and others that are in a similar postion.

So your, you fucked up here and could have done this or try this instead of that posts and suggestions would be very helpful.

Ok Im done babbling, I have allot more Id like to say, but will let you all do some talking first,

this is the landing page.

LANDING PAGE

Thanks in advance, Jer
 


jerxs - I have a couple of things to say - 1 do not give up. that was not a bad first attempt. 2 try using yahoo for your search the volume should be there for you. 3 avoid the publisher network at first. 4 you want to download this http://www.spybookz.com/2006/09/26/web-copy-that-sells-2/ it is free! I actually bought the book and it is very good at teaching how to write for the web.

hope that helps you!
 
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When you say a big keyword list how many keywords are we talking about? I know there is no set ammount , but I am running about 50 keywords right now and all either cost to much for the ad to place or are just not searched enough to bring in any traffic.

I would also be concerned that it is a very product specific campaign. I might be able to draw some traffic using long semi relevant keywords, but highly doubt I will make any sales unless the person that gets drawn to the site is specifically looking to buy that product.

I did throw up some google ads for this reason, thinking that if a person does hit the page and is not interested in buying, they might click on an ad, but for this project my main goal was to sell.

Jer
 
jerxs - I have a couple of things to say - 1 do not give up. that was not a bad first attempt. 2 try using yahoo for your search the volume should be there for you. 3 avoid the publisher network at first. 4 you want to download this http://www.spybookz.com/2006/09/26/web-copy-that-sells-2/ it is free! I actually bought the book and it is very good at teaching how to write for the web.

hope that helps you!

Thank you Chris,

I am not about to give up I put way to much time into this to give up, though I am going to move onto another project/ campaign. I may still try tweeking this campaign, I am going to use this one as a learning type thing and hopefully some others here will also benefit from it.

I was also thinking that If I get a few quallity links this landing page may actually place well enough to get some natural traffic.

Im going to spend some time reading that book, thanks again

Jer
 
50 words is not going to get you much long tail.

I could think of 200 terms off the top of my head to do with skincare. Triple that with "" and [] and there's 600.

Do a bit a web keyword research you could easily come up with 2000 keyword terms.
 
XXXX! wow!

Im going to do some research and ad some keywords today.

Is there any limit to the ammount of keywords adwords will let you run?
 
When you are choosing keywords remember to get your head outside the product itself and focus on the problem the consumer has... wrinkles, old skin etc. People are searching for a solution to their problem and you have the answer.
 
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jerxs - get as many keywords as you think would get relavant traffic but here is another problem with aff and pay per click. are you using keywords that are buy words or are they research words? example, cheap laptop might be good for arbi but is crap for aff. you want to prequalify as much of the traffic as you can so doing long tail stuff might get you clicks but no buys, I would stick to specific targeted keywords directly to the product and then work on your ad copy. I would also make a "sister" site for people that are "shopping" with multiple pages that is designed for the search engines. do it on the same domain but think about the buying cycle, at what point are you targetting your traffic. then come up with your keyword list
 
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Thank you Chris,

I am not about to give up I put way to much time into this to give up, though I am going to move onto another project/ campaign. I may still try tweeking this campaign, I am going to use this one as a learning type thing and hopefully some others here will also benefit from it.

I was also thinking that If I get a few quallity links this landing page may actually place well enough to get some natural traffic.

Im going to spend some time reading that book, thanks again

Jer

do what you can with this page and move on if it doesnt work

that large block of text in the middle, I'd put it a div box and make the background a lighter shade of what the page background is.

that picture of the woman's lips, move that down and replace it with a "natural" looking picture.. something more pleasant to look at
I know that you're just trying to show the effectiveness of the product, but starting off with that particular picture at the top is probably not be a good idea
 
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going along with what stanley said, you want to get testimonials at the top so move that first one you have boxed with the picture up top and move the lips image below the fold, I think that would look good.
 
Thanks for the suggestions guys, Im going to try moving some stuff around im also going to wrap the main text block in a div and style it a bit.

What are your opinions on ad writing?

Right now I have an ad that reads like this;

FREE Anti-Wrinkle Cream
Clinically Proven Formula
Act Now! Limited Time Offer

http://CellaDermSkin.com

I am thinking that the FREE might be a little to much and although everyone loves free stuff, I think that most people might also see a red flag when the word FREE is worked into an ad.

Jer
 
ad is not to bad, I would remove the box around the body and don't have the border quite so thick. YOu now need to work on your text. Use the 2 images with the lips in your text but the text is what is going to sell it and well I don't get that from what you have written.
remeber the reader probably knows they have a problem (skin) and wants to do something about it. Fine, state the problem while asking a question that gets the reader thinking. then do some research on the product and give the reader fact. were you have the text that the product is clinicly proven to do something, show it. give pics. and the phrase what are you waiting for is a fine call to action for a teen but you are talking to middle age women. You have to give it to them the way they want it.
When I read people say they have tried aff and failed and it just does not work or is too hard I always wounder what there site looks like, is it designed to get sales? they say they get click throughs and they might but the click throughs might just be to get off the page cause it does nothing for them. Anyway I would not give up on the wrinkle cream, I am doing this same offer and not doing to bad with it, not in my top 20 but it is making money!
follow the 5 steps from the book I refered you to, it works very well!
 
Thanks Chris I really appreciate the help.

I was ready to give up on this promotion last night, but think I am going to stick with it a bit longer. I think once I can get this one to convert I will move onto something different. Id hate to turn my back on it after putting so much time into it.

Jer
 
It is coming along, work on your ad copy and it will be good!

your header in the colored area needs to be changed, there is nothing new or catchy about it and it might get your reader to just go away!
 
Change your ad copy to match the small group of keywords your are targetting with each of your keyword groups.

Think about what chrislingle said reagrding "buying" keywords too - good advice.

Use "free" as a negative keyword.
 
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jerxs - get as many keywords as you think would get relavant traffic but here is another problem with aff and pay per click. are you using keywords that are buy words or are they research words? example, cheap laptop might be good for arbi but is crap for aff. you want to prequalify as much of the traffic as you can so doing long tail stuff might get you clicks but no buys, I would stick to specific targeted keywords directly to the product and then work on your ad copy. I would also make a "sister" site for people that are "shopping" with multiple pages that is designed for the search engines. do it on the same domain but think about the buying cycle, at what point are you targetting your traffic. then come up with your keyword list

sorry to butt in but, what do you mean by "long tail"?
 
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