Adwords Traffic Flood?

metoo

metoo

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Mar 7, 2008
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I've got a campaign in Adwords set at $100 daily budget. I probably spend $10 on it a day. The budget is never reached. Yeah small fry, I know, I'm still learning as I go.

So anyways, if I up my budget to $500 daily budget, could I start to see $100 a day being spent on this campaign? I've heard if you up your budget Adwords will send more of the 'traffic share' to you.

What's your experience with this?

Main goal = I want more traffic to this particular campaign.

Appreciate your help.
 


You could set your daily budget as high as you like, but if you're bidding on a $3 keyword, at say .50c then you're not going to get any more traffic than you already are. (Not that I'm saying you're doing this, but it seems a likely scenario)

What about your QS? (landing page or direct linking?)

Is your niche fucking tiny?

There are heaps of factors to your question that should be addressed first.
 
I'm direct linking. Pretty specific keyword in a hugh niche. I'm definitely not bidding too low for the keyword (my ad positions are good). QS is not the problem either. The traffic searches are low volume (but will this change if I increase my daily budget)?

I heard once that you get a boatload of new traffic if you increase your daily limit, even if you are not hitting your daily budgets previously. Is this true?

A new adwords account is a good plan. I feel like I'm not experienced enough to keep them seperate though (Adwords ban coming my way)?

I'm wondering if my campaign will mysteriously find a new wave of traffic if I up my daily budget?
 
Hey man, how's it going? Believe it or not, this is search only campaign. I'm testing the new budget but went it at $200 daily spend, to cover my ass.
 
Try adding more keywords, ads. Believe it I always keep on spilt testing all my ads with newer ones and that makes a big difference in CTR. If your keywords are highly targeted than your ads can make all the difference in being profitable and having a high ctr. In my last few campaigns I spilt tested over 18 different ads.
 
metoo said:
I'm direct linking. Pretty specific keyword in a hugh niche.... The traffic searches are low volume (but will this change if I increase my daily budget)?
Click to expand...

Traffic searches for a keyword will not necessarily correlate to the size of the niche. You said your self it's low search volume, that volume is constant regardless of whether you or anybody else is bidding on the keyword.
 
justo_tx said:
Traffic searches for a keyword will not necessarily correlate to the size of the niche. You said your self it's low search volume, that volume is constant regardless of whether you or anybody else is bidding on the keyword.
Click to expand...

Yeah I understand. The actual number of real searches is constant.

Let me clarify my above crappy explanations:

Real searches a day: 1000
My campaign budget = $50 a day
Impressions I see a day = 400

My competitors budget = $100 a day
Impressions he sees a day = 800


I've heard the above scenario does exist and so if I increased my daily budget, I'd actually receive more of the 'share' of actual real searches done on a daily basis.

I was afraid if this was true, I might be out of pocket and blow a hole in my much needed budget, if I increased it too quickly.

Basically I was under the belief that if I increase my daily budget I would all of a sudden find some new traffic which I didn't have access to earlier on.

Wondered if anyone here could actually confirm the above?

Anyways, I'm testing this out right now, but much more gingerly. Easy does it I guess.

Cheers.
 
There is an urban legend that your daily budget should be set to at least 2x the actual daily spend. Anything below that potentially caps you even if your campaign is in "accelerated" mode.

But in your scenario, I doubt it would make any difference.
 
Yeah right now I tried increasing the daily budget but accelerating is gonna be my next attempt.

Thanks.
 
I got a strategy for you.

Set up two campaigns.

Campaign one - unlimited budget, accelerated ad spend.
Take all the profitable keyword with volume, exact match only, 1 keyword per adgroup, write a specific ad for each keyword. I have campaign with ad CTR as high as 40% to 50% on search, MILK every single impression if keyword is profitable.

Campaign two - set a budget you feel comfortable with. Take all the profitable keyword with volume, broad match only, 1 keyword per adgroup, specific ad for each keyword and also, a SHIT LOADS of negative keyword. I meant, a LOT of neg keyword. My broad campaign has close to 4k neg keywords.

Here is what's gonna happen with campaign two. You will get three types of keywords.

Profitable keywords very similar to what you are bidding on, no volume. Take acai berry for example, you will get clicks like rachael ray acai berry coupon. Those don't have volume to justify its own adgroup, you can ignore it.

Profitable keywords very similar to what you are bidding on with volume. Take those out, dump it into campaign one, exact match it, milk it.

Unwanted keywords that goes with your profitable keywords. for example, acai berry scam. Take the unwanted keyword, dump it into your neg list, grow that list.

Rinse and repeat, milk every dollar out of one keyword, then start testing new keywords in exact match campaign, profitable? move it to broad campaign, rinse and repeat.

Add a few things.
You can forget about phrase match, volume ones are covered by exact match, no volume keywords are covered by broad match, in my experience, I see no benefit of phrase match.
 
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Its obvious. If you aren't reaching the daily spend limit, it means your keyword aren't heavily searched and clicked as well. But if you're reaching your daily spend limit quickly, it means your keywords are top searched and your ads are compelling enough.

The adwords panel shows you the "missed clicks" information. If you are missing alot of possible good clicks, try increasing the daily spend limit.

Regards,
 
Jardini said:
I got a strategy for you.

Set up two campaigns.

Campaign one - unlimited budget, accelerated ad spend.
Take all the profitable keyword with volume, exact match only, 1 keyword per adgroup, write a specific ad for each keyword. I have campaign with ad CTR as high as 40% to 50% on search, MILK every single impression if keyword is profitable.

Campaign two - set a budget you feel comfortable with. Take all the profitable keyword with volume, broad match only, 1 keyword per adgroup, specific ad for each keyword and also, a SHIT LOADS of negative keyword. I meant, a LOT of neg keyword. My broad campaign has close to 4k neg keywords.

Here is what's gonna happen with campaign two. You will get three types of keywords.

Profitable keywords very similar to what you are bidding on, no volume. Take acai berry for example, you will get clicks like rachael ray acai berry coupon. Those don't have volume to justify its own adgroup, you can ignore it.

Profitable keywords very similar to what you are bidding on with volume. Take those out, dump it into campaign one, exact match it, milk it.

Unwanted keywords that goes with your profitable keywords. for example, acai berry scam. Take the unwanted keyword, dump it into your neg list, grow that list.

Rinse and repeat, milk every dollar out of one keyword, then start testing new keywords in exact match campaign, profitable? move it to broad campaign, rinse and repeat.

Add a few things.
You can forget about phrase match, volume ones are covered by exact match, no volume keywords are covered by broad match, in my experience, I see no benefit of phrase match.
Click to expand...

That's some good info there, +rep
 
Jardini said:
I got a strategy for you.

Set up two campaigns.

1 keyword per adgroup, specific ad for each keyword and also, a SHIT LOADS of negative keyword. I meant, a LOT of neg keyword. My broad campaign has close to 4k neg keywords.
Click to expand...

+1

Thanks man.

How do you build such a huge list of negs though? I'm going to try this out - going broad with a limited budget to see what I can make of it.

Also, have you had any luck porting your search campaigns to content?
 
If the campaign is profitable why stop at $500? Jack that shit up to $5,000 (or more) and see what happens. If it's not, then tread slower (i.e. increase by a few hundred and wait for results).

In any case, it doesn't sound like you're going to get more traffic just by upping your budget though. BTW, are you getting 100% impression share?
 
metoo said:
How do you build such a huge list of negs though? I'm going to try this out - going broad with a limited budget to see what I can make of it.

Also, have you had any luck porting your search campaigns to content?
Click to expand...

A short list to get you started
PPC Negative Keyword List | What About Google’s Negative Keyword Tool? - Social Media Marketing Sys

To expand that list, visit the offer lp you are promoting.
Take Teeth Whitening by BriteSmile for example

Looking at the lander, neg keyword I see right away are
Learn
About
Find location
Unsubscribe
and etc...

Then when you go to contact page, other neg keywords
1-866
customer support
phone number.
TOS
Privacy

anyways, you get the idea, look at your offer lp to get neg keywords, overtime your list will start growing combining with the strategy I mentioned.

Search and content are totally different stories, don't just import it over, you will get owned badly.
 
bcc423 said:
There is an urban legend that your daily budget should be set to at least 2x the actual daily spend. Anything below that potentially caps you even if your campaign is in "accelerated" mode.

But in your scenario, I doubt it would make any difference.
Click to expand...

It is an urban legend. I had AdWords consistently exceed my "daily budget" by 20% whenever there was enough impressions with high enough CTR.

Focus on your CTR through better ad copy and bidding for high enough position. Do not blow all your money till you are sure you are getting conversions profitably. Once you are there raise your bids and budget. You do not have to go and bid on a lot of keywords or do broad match, you might have trouble getting statistical significance if you have too many.

Rinse and repeat.
 
upping your budget with horrible keywords you are bound to boot yourself in the ass

get a good base of kw and then up as you see improvement

ive lost a pretty penny before over useless kws, can be very frustrating sometimes :/
 
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