How can you make a website SEO friendly?

The right SEO company will understand your industry, offer transparent strategies and deliver measurable results. It is key to find a company with proven experience, clear communication and a customized approach aligned with your business goals.
 


Making a website SEO-friendly entails optimising it so that search engines such as Google can quickly crawl, comprehend, and index its material, as well as visitors can locate and navigate it. Here's a step-by-step instructions:

1. Use a clean and crawlable website structure.

Use a logical hierarchy: Home > Category > Subpage.

Make sure critical pages are no more than three clicks from the homepage.

2. Optimize On-Page SEO Elements

For each page:

Your title tag should be unique, descriptive, and include your target keyword.

Meta Description: Entices clicks, is under 160 characters long, and incorporates the keyword organically.

Headings: (H1, H2, H3)

One clear H1 per page.

Use H2/H3 to structure the content.

URL Structure: Short, readable, and contains relevant keywords.

3. Make it mobile friendly.

Use responsive design to ensure that your website adapts to all screen sizes.

Google prioritises mobile-first indexing, therefore test your website on mobile.

4. Improve Site Speed

Compress photos (use WebP or compressed JPG/PNG).

Implement caching and a Content Delivery Network (CDN).

Wherever feasible, reduce the amount of JavaScript and CSS.

Tools: Google PageSpeed Insights and GTmetrix

5. Use Internal and External Links

Internal linking: Allows users and search engines to find relevant material.

External links: Including links to reliable sources can increase credibility.

6. Publish High-Quality, Keyword-Optimized Content

Conduct keyword research (with tools such as Ubersuggest, Ahrefs, and Google Keyword Planner).

Focus on user intent, not simply keywords.

Create original, informative content that addresses user issues.

Include media (pictures and videos) to increase engagement.

7. Use HTTPS (SSL Certificate)

Website security affects rankings.

Make sure your website begins with https:// and has a padlock icon.

8. Create SEO-Friendly Navigation

Use meaningful menu labels (e.g. "Services" rather than "Page 1").

Avoid dropdown menus that search engines cannot crawl.

9. Use Schema Markup (Structured Data)

This helps search engines interpret your content.

Rich snippets, FAQs, and reviews can help enhance search visibility.

Use tools such as Google's Structured Data Markup Helper.

10. Install and Use SEO Tools

Google Search Console: Monitor indexing and resolve issues.

Google Analytics: Monitor traffic and behaviour.

Yoast SEO/Rank Math (WordPress): On-page SEO help.

Ahrefs / SEMrush: For in-depth analysis and keyword tracking.

Learn about Aquil Tech Labs, a tech studio that combines IT solutions, engineering knowledge, and innovative branding. Aquil Tech Labs is a full-service digital marketing and IT studio based in Nashik, India. Our expert team delivers 360° solutions—from web design and SEO to mobile apps, AR/VR, CI/CD automation, and ongoing software support.