How Do I Choose the Right Packaging Design Agency for My Product?

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echloe

Member
May 22, 2021
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Hello everyone.

I’m looking for advice on selecting the best partner to handle my product’s packaging, but I’m unsure where to start. In the middle of my research, I keep coming across the term Packaging Design Agency, yet I’m not certain what truly sets a great one apart.

Should I focus more on their creative portfolio, industry expertise, or ability to support both design and production? Are there specific red flags to avoid?

I’d appreciate any insights or experiences that could help me choose an agency that understands my brand and connects with my target audience.
 


echloe said:
Hello everyone.

I’m looking for advice on selecting the best partner to handle my product’s packaging, but I’m unsure where to start. In the middle of my research, I keep coming across the term Packaging Design Agency, yet I’m not certain what truly sets a great one apart.

Should I focus more on their creative portfolio, industry expertise, or ability to support both design and production? Are there specific red flags to avoid?

I’d appreciate any insights or experiences that could help me choose an agency that understands my brand and connects with my target audience.
Click to expand...
thanks in advance for any help
 
Picking a packaging agency can be confusing at first. I’d look at their past work and whether they’ve handled products like yours — that matters more than just a pretty portfolio. Also pay attention to how they communicate early on; if they’re slow or unclear now, it won’t get better later. You don’t need the biggest agency, just one that listens and actually understands your brand. Use search in google maybe in your country.
 
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