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hey guys, another noob question... i've decided to play my hand at some niche SEO, just for fun. also to try to set up some commercial properties for myself. i'm new to this and not sure how it all works - there's supposed to be a huge advantage if you can get the exact keyword you're...

So I started exploring google adwords. for a keyword i happened to come across it gets ~6,000,000 global monthly searches, ~1,000,000 local monthly searches, and advertiser competition is high. so i go and type that keyword in google and i see no ads. wtf? perhaps because it's 3 AM, and this...

okay so, EPC is conversion rate * payout, right? So if I have an offer that converts at 10%, and it pays out $1.00, and I get 100 clicks, I'll make $10. So the EPC is 10 cents. So if there's an offer that pays out $1.45 and has a CVR of about 4%, the EPC should be $0.058. My AM is telling me...

Just curious but what's an ROI for a campaign that is usually considered "good?" So like let's say you have a campaign where your CPC is 1 cent and your EPC is 1.25 cents. So your ROI is 25%. Is that generally considered good? Really good, or moderately good, or not all that good, or...? Or...

Can someone help me out? I'm about to split test 24 ads on facebook - 4 ad copies and 6 pictures, so 24 total. The preface: I just spent FOUR FUCKING HOURS last night putting most of them up manually before I realized i had fucked up the tracking202 url for every single one. So I deleted them...