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Hey there, So I've been reading wickedfire for quite a while now, trying to figure out how you actually monetize everything you guys talk about. I feel like I am missing a piece of the puzzle. Granted, I haven't tried this stuff on my own yet, but I want to make sure I've asked all the right...

Hey there, Has anyone experimented with Broad Match Modifier KW vs. Phrase Match KW? The differences between the two are slight but significant, and I am wondering how each affects CTRs and CPC and so forth. I am launching a new campaign and wondering whether I should start with phrase match...