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Does quality score go down to the keyword level, ad group level, or campaign level? If I have one keyword in my adgroup that has a horrible CTR will that effect another keyword in my adgroup with a decent CTR? Will that effect other adgroups or campaigns?

I have been reading all of the posts about affiliate link cloaking and how the best option for affiliates using PPC is php redirects, but I am an idiot when it comes to technical stuff. Say I have an affiliate dating site through azoogle. The theme of the page would be 'meeting hot girls'...