Advertiser trying to fuck me on Age targetting.

S

Seema

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Mar 16, 2008
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I've been promoting an offer on facebook over the last 3 days, which requires an age targetting of 21+ so I set up the age targetting from 21-60 but forget to do "exact age match" which I understand should target a very very small % of people who are nearly 21 (i.e months away from their 21st birthday e.t.c)

However the advertiser has come back to the network and told my AM that 30% of my leads were from the ages of people below the ages of 21.

Is it possible that 30% of my 24,000 clicks was to under 21 y/o and is refusing to payout on the the leads.

Don't want to name the network or advertiser yet as its all being discussed. Just want to know how 30% of my leads could have possibly been below 21 y/o when I was defo targetting 21-60.

Anyone else seeing descrepancies like this from facebook?
 


sounds like a dating offer. its not singlesNET is it?

tell your advertiser to stfu and just pay for the 70% valid leads and stop complaining ? explain situation and take a screenshot of your FB ad to show it was setup to target 21+.

seems to me like the advertiser is just being gay tho (or your CPA company pretending thats the problem) and ia trying to keep some bonus $$ for xmas fund.
 
Well, people often put false birthdates to sign up for FB, so some people might not use their real birthdate on FB but would be using it on the offer page. However, for 30% of 24000 fb users to have put a false birthdate and actually have been under 21 seems hard to believe.

It might be warranted to ask for proof from the advertiser depending on the relationship they have with the network, although sometimes you really don't have much negotiating room in this circumstance and they can tell you to go F yourself and there's nothing much you can do. All you can do is show them your targeting and traffic stats and hope your network goes to bat for you.
 
Yeah, use the FB reporting feature to find out the real numbers and screenshot as proof
 
Yeah so I've run the demographics report for sunday and it shows this

Female 18-24 - 20.04% of clickers
Male 18-24 - 11.23% of clickers

Doesn't tell me exactly how many people under 21 there were, just groups them like this.
 
Obviously you don't want to out your vertical/niche, but it's definitely possible for the number to be this high. We had an issue several months ago where an advertiser wanted traffic from a certain age group, but had no way of making the pixel NOT fire for the age groups that they DIDN'T want. We wound up crushing the offer the first month, and it hasn't been the same since. At least they were legit about it and credited us for the ages that they couldn't pre-screen out.
 
well then obv max 31% was illegitimate. see how big 18-21 vs 22-24 demo is and make an estimate on how many underage clicks there were
 
Dupe/edit the ad and look at the estimated reach with and without the box checked. For me it goes up considerably when it is NOT checked when targeting that age range. So I guess its possible :(
 
DanGlobalizer said:
Obviously you don't want to out your vertical/niche, but it's definitely possible for the number to be this high. We had an issue several months ago where an advertiser wanted traffic from a certain age group, but had no way of making the pixel NOT fire for the age groups that they DIDN'T want. We wound up crushing the offer the first month, and it hasn't been the same since. At least they were legit about it and credited us for the ages that they couldn't pre-screen out.
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The advertiser wasn't able to make the pixel not fire based off of user-input from a prior page? What kind of advertiser doesn't have half-capable programmers? Having been on the agency/broker side myself before, I wouldn't trust any advertiser who can't put simple logic into their signup/pixel system.
 
johu said:
The advertiser wasn't able to make the pixel not fire based off of user-input from a prior page? What kind of advertiser doesn't have half-capable programmers? Having been on the agency/broker side myself before, I wouldn't trust any advertiser who can't put simple logic into their signup/pixel system.
Click to expand...

Was wondering the same thing. All they would have to do is check the input of the age entered and not render the html for the pixel if it was not an age range they accept, either that or send them to a thankyou page where there are no pixels at all. Lot of ways to do it.
 
The FB non exact match shit is bullshit. I was running a medical offer for people 18+ and forget to check it and it was feeding me 14 year olds. Thousands of them! Fucking annoying.
 
Seema said:
Nope
Click to expand...

Alright.

Either way, for the others, I want to elaborate on something.

Let's say I start a campaign and target 18-24 and do not select exact age match. I let the campaign run, and after some time I keep pressuring down my bid, and get the bid down low. Well what's going to happen now is that a good bulk of your traffic will be coming from the young demo.

I'm sure we can all agree that the older the demo on Facebook; the more expensive it is. Well, when you bid lower, Facebook compensates by only showing your ad to the younger demos. FB smartly incorporated this exact age match option because at the end of the day, if you don't check that box; it greatly benefits them. Once you bid lower than they like, they will simply show your ad to a demo younger than your min age. So a bunch of traffic would be coming from <18.

I always preach to people who ask me for FB tips that you want to keep your age groups tight when split testing. At most, you should be covering 3 ages per adgroup. So 18-21; 22-25 ex. Since if I just do 18-25, 26-32. There is a good chance that most of my clicks will be coming from 18-20 and 26-28. So testing ages will be off.

So make sure to always check that exact age option, and keep your age groups tight if you want to split-test them.
 
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mGrunin said:
Alright.

Either way, for the others, I want to elaborate on something.

Let's say I start a campaign and target 18-24 and do not select exact age match. I let the campaign run, and after some time I keep pressuring down my bid, and get the bid down low. Well what's going to happen now is that a good bulk of your traffic will be coming from the young demo.

I'm sure we can all agree that the older the demo on Facebook; the more expensive it is. Well, when you bid lower, Facebook compensates by only showing your ad to the younger demos. FB smartly incorporated this exact age match option because at the end of the day, if you don't check that box; it greatly benefits them. Once you bid lower than they like, they will simply show your ad to a demo younger than your min age. So a bunch of traffic would be coming from <18.

I always preach to people who ask me for FB tips that you want to keep your age groups tight when split testing. At most, you should be covering 3 ages per adgroup. So 18-21; 22-25 ex. Since if I just do 18-25, 26-32. There is a good chance that most of my clicks will be coming from 18-20 and 26-28. So testing ages will be off.

So make sure to always check that exact age option, and keep your age groups tight if you want to split-test them.
Click to expand...
Great info, +rep.
 
Yea I agree with everyone else, at least get the 70% they claim is legit, sounds like they want that new macbook air for christmas.

and if that dont work, hire some knockaround guys from protection.ppc.bz
 
mGrunin said:
Alright.

Either way, for the others, I want to elaborate on something.

Let's say I start a campaign and target 18-24 and do not select exact age match. I let the campaign run, and after some time I keep pressuring down my bid, and get the bid down low. Well what's going to happen now is that a good bulk of your traffic will be coming from the young demo.

I'm sure we can all agree that the older the demo on Facebook; the more expensive it is. Well, when you bid lower, Facebook compensates by only showing your ad to the younger demos. FB smartly incorporated this exact age match option because at the end of the day, if you don't check that box; it greatly benefits them. Once you bid lower than they like, they will simply show your ad to a demo younger than your min age. So a bunch of traffic would be coming from <18.

I always preach to people who ask me for FB tips that you want to keep your age groups tight when split testing. At most, you should be covering 3 ages per adgroup. So 18-21; 22-25 ex. Since if I just do 18-25, 26-32. There is a good chance that most of my clicks will be coming from 18-20 and 26-28. So testing ages will be off.

So make sure to always check that exact age option, and keep your age groups tight if you want to split-test them.
Click to expand...


Good stuff right there !
 
They paid up minus the 2000 leads they say were below age 21. Still walked away with a profit.
 
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