AdWords accelerated delivery question

[AffApprentice]

To date, I've been running my AdWords campaigns using standard delivery for no other reason than it sounded intuitive and maybe I'm a bit conservative by nature. However, it occurred to me last night this is probably a bad idea since I'm arbitrarily disqualifying myself from auctions I could win and convert on due to the throttling that standard delivery imposes.

I switched my campaigns today to accelerated delivery + dayparting to weed out parts of the day I notice don't convert as well.

What's better - standard or accelerated delivery? Any strong opinions?

 

[Garrett]

Nothing ever converts for me after midnight (except Fleshlights).

 

[globalim]

i prefer accelerated. no strong opinions though

 

[cindua]

I think standard only matters if you're getting anywhere near your daily budget, but I set all of them to accelerated anyway.

 

[papajohn56]

accelerated, with heavy targeting for times of day, or even time zones