AdWords/Broad Match Modifier vs Phrase Match

[jade212]

Hey there,

Has anyone experimented with Broad Match Modifier KW vs. Phrase Match KW? The differences between the two are slight but significant, and I am wondering how each affects CTRs and CPC and so forth.

I am launching a new campaign and wondering whether I should start with phrase match KW or Broad Match Modifier KW...

Thanks for the input.

Cheers!

 

[Tacit]

I normally use modified broad match for clients but they have big budgets. Once you see the search terms report you realise the ridiculous ways people enter their searches, and strictly using phrase match can mean you miss out on relevant searches. If you are short on budget though maybe test on phrase first then expand to MBM.