Adwords: Crazy-high first page bids

R

roman8389

Banned
Oct 9, 2009
189
1
0
I've been posting questions here recently, and I appreciate your help and patience as I try to make something of these Adwords campaigns. I searched for this question but wasn't able to find a thread that dealt specifically with this.

This is my first campaign, and my account doesn't have any reputation with Google. I spent some time making a good LP, and I have QS between 7 and 10 for all keywords -- most are 7, with some 10s. I'm in a saturated financial niche, but all of my keywords have < 2k monthly searches (targeted long-tails), and the "Advertiser Competition" bar on the keyword tool wasn't full for most of them.

I set my max CPC at 0.40, thinking that was even a little high, but I wanted to make sure I made first page. So now Google is telling me that I have to pay between 0.70 and 11.00 to hit first page for these keywords that have practically no traffic and little competition.

I'm really hoping it's a matter of setting my CPC that high, and not having to pay that much after all. Or if I do, it's just for a few clicks, and after I get some good CTR (my ads are well-written and have the keyword in them), the CPC will drop.

Is that the case?
 


Financial niche + Adwords = forget first page with what your bidding. You'd be lucky to get .40 on the content network.

Look at the competitors for your keyword(s). If they are mostly finance companies you will have to go north of $3 to get on the first page.
 
Thanks for the tip. Looking at the ads, some of them seem to be the "big players" in the niche but not all of them are. Since these are dinky keywords, I wouldn't think the bid would have to be so high.

I'll try setting up a campaign in another niche and see what happens. In the mean time, I'll meet the first page bid on a few of these KWs to see if the prices go down.
 
The bid estimates will always be alot higher than what you'll actually pay, but in this case you will still pay quite a bit.

Google will reward you with cheaper clicks after a while, but probably not till you've spent 1k+ on the campaign.
 
You must log in or register to reply here.
Top Bottom