Adwords Keyword Analysis??

[daveseo75]

Hello DP,

when I use all matched for a specific keyword. Let's say I'm using software as keyword.

I do it this way

software
"software"
[software]

in the Keyword Analysis I get this

Note: in this diagnosis the search password protect did not trigger this keyword. However, another keyword in this ad group ( [password protect] ) is triggered by this search.

What does that means?

Thanks

 

[daveseo75]

Sorry for duplicate topics.

Mod: please delete one.

 

[Sticks79]

It means seperate your adgroups for each broad, exact & i personally dont even bother with phrase match... but each to their own.

 

[Yaxxx]

Hello DP

:anon.sml:

 

[Zafar Ahmed]

It means seperate your adgroups for each broad, exact & i personally dont even bother with phrase match... but each to their own.

Why do you not bother with "phrase match" option, I think thats "one" good way to get relevant traffic if your landing page is let's say 20% relevant.