Adwords - Will hyphenated domains lower QS?

[prince]

Now i'm not a big fan of hyphenated domains as they tend to be harder to rank compared to non-hyphenated domains when it comes to SEO and to me they are not as trustworthy and not as brandable too..

So I've always use non-hyphenated domains for my SEO stuff. But what about Adwords?

I see the big PPC players use hyphenated domains all the time.

Does this affects the Quality Score? And do you think hyphenated domains will get a higher CTR because it's easier to read?

For example

HondaCarInsurance.com

Vs

Honda-Car-Insurance.com

 

[erifdekciw]

i dont think it matters for ppc, if it picks up on the keyword then it should be fine.

 

[AdHustler]

no way.

 

[7figures]

Will cost you $18 to find out for sure.