Damn DeRoy. Very impressive knowledge. I have worked on the advertiser side for over 5 years. At my last company, we had a group of 5 data folks getting paid 6-figures each to deal with shit like this and never heard one piece of strategy that was even close to the depth of analysis you give here.
I have always been on the front end but I've always known there are a lot of inefficiencies on our back end. This just reveals the depth of inefficiency. Wow. You've put a lot into this and I respect the knowledge a ton.
I was just going to add something from my experience with free trial offers. We typically saw 5 or 6 to 1 fall off on good traffic from the partial lead to completed order. We netted about 10% of our sales through remarketing (all email never telemarketing).
I have always been on the front end but I've always known there are a lot of inefficiencies on our back end. This just reveals the depth of inefficiency. Wow. You've put a lot into this and I respect the knowledge a ton.
I was just going to add something from my experience with free trial offers. We typically saw 5 or 6 to 1 fall off on good traffic from the partial lead to completed order. We netted about 10% of our sales through remarketing (all email never telemarketing).