Any Facebook Ad Experts?

contract

contract

::\\\ Motivªtion ///::
Dec 28, 2011
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California, USA
Really could use a helping hand here..

I can kill it with SEO, but am venturing into 3rd party traffic again to diversify a bit.

I've ran sponsored posts in the past, which had around 150 likes per $10 spent on the photo, and maybe 5-6 fan page likes.

Tried doing this on 5 at a time with different photos, etc and it failed..

Realized sponsored posts aren't what I need.

Tried the "optimize for likes".

$50 budget over 2 campaigns, running for 24 hours.

Currently @ $9.78 spent and 9 page likes. I set it to $2 CPM, suggested is $1.79. Also did a CPC test to @ $0.10 per click, suggested is $0.03 - $0.07.

What I don't get is...

Facebook won't spend my $$$$.

The CPC ad hasn't even done 100 impressions.
The CPM has done ~4K impressions.

But both have stopped. (Still approved though)

....

Did another test, $12cpm, let FB auto optimize it. (lol $12 I know), got 6 page likes in 10 seconds, 2.6% CTR, and spent $0.97 per like. But it was eating up my $$$ fast.

In comparison, since I dropped the CPM down to $2. My CTR went to 0.3%

So am I'm just getting shitter traffic/users now?

...

Honestly I'm lost. :(

Thanks!

(ps.) Going to brand FB page, maybe 1000 posts, all legit, all auto scheduled. Should be a winner...
 


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Fuck fb pages and fuck sponsored posts.

Run ads straight to an offer or to your own lander.

Run CPC and bid 50-75% of the suggested cpc. Bids don't even matter, you'll get it over time.

Target relevant groups and use relevant images. The clicks will come your way.

My biggest suggestion is to spend a few $k. No amount of advice will give you the education you're looking for other than taking action. Throwing a few g's down the facebook butt-hole drain was enough to give me extensive knowledge of how facebook ads works, and I suggest you do the same.

GL bro.

oh and fuck branding too. branding means fuckall. it's all about how much $$ you've got coming in.
 
I guess I had to give it some time...

GB above, you were right too. CPM fucking blows. FB is trying to fuck me over with shit traffic/people or something.

CPC one is acutally doing much, much, much better!

1.7% CTR like a boss. $0.23 CPC, average is $0.19, and I'm still bidding higher than the recom. $.

16 page likes for ~ $10. Comes to $0.66 per like.. And I haven't even optimized the CPC yet. Haven't optimized the ad image/descript text either..

Bumped that campaign up to $35 to get a better idea of how to move forward.

....


Now I fucking hate FB, getting likes, etc. but I just had to expirement and learn the ropes...

....

Also I don't like that FB tries to space your $$$ out throughout the day. With an hour left it spent all the $$.

I just want to place the ad, let it go live for 30 min, and see the results asap. Oh well, will just set that bitch to 2 hours and hope it works.
 
FB historically gives priority to CPC and CPM is the remnant stuff usually.

And what happens is things become self defeating. If you come in at a low bid your'e going to get a low placement on the ad board and in turn a low ctr.

We typically bid 10% over the suggested bid and FB will smart price it on it's own. FB sells on a CPM even though your'e buying on a CPM. So if you bid high and get a high ctr you'll get smart priced down to cheap clicks.

Don't screw yourself from the start by bidding low. This is the natural reaction. FB shoots 1-5k impressions and ctr is crap and that ad is done.
 
If you're looking to get cheap likes (via ads, not buying fake likes) pm me so I can hand you something out.
 
Truly you are throwing the money afar, my OP. If your 'cost per like' is so stupidly high, it is terrible angle/targeting/creative/etc. causing you the problem.

Let me place it this way, Facebook users are in a state of semi-hypnosis. This is the resultant from a combination of their stupid minds, coupled with the (intended) effect the Facebook interface has on retards - (if you're trying the targeting of smart people, then you've already failed).

Facebook users compulsively click like to every little thing that resonated with them on Facebook. Getting likes should be of a low cost like 0.06 for US based women between 40 and 50. If you have correct angle (something that resonates).

You use your brain here. Got a page about free-trial weight loss? Maybe you consider what kind of fat woman likes free things online. Maybe you make ad like 'like my page if you are the online pirate arggh'. Or you got a biz opp. Why not target males who like #NEET? Those are examples but it is easy way to balance getting targeted likes with getting cheap and high-volume likes.

Only one inexperienced with the stupidity of the Facebook user would even bother wasting a newsfeed ad on getting likes (and your shitty likes campaign harms us all who are using the newsfeed ads correctly - making people ignore them more). As I say, hypnotized Facebook user have been well-trained to click like if it is something that resonates with their demographic. A right column ad is absolutely ideal to get likes with.

However, this hypnosis effect is not a good thing for you when it is centered on Facebook. You want to get these retards off Facebook and into your sales loop. But your likes don't accomplish that. Nor will your super-branded page or your very-expensive sponsored posts that always only get shown to Filipinos somehow.

If you want to run newsfeed ads, make a branded website linked to your page and just throw Fiverr likes at your page as social proof. Then run ads in the newsfeed for relevant farticles and flogs leading to your site.

Hope that help ;)
 
bizkiller said:
then what do you suggest?
Click to expand...

The suggested bid prices are subject to algorithmic fluctuations that have little bearing on ad delivery/performance.

I'd say start out somewhere between the high and low suggested bids and see how the ad responds. You might need to raise the bid to get views, or you may end up lowering the bid if it's too high (often facebook will give you a low cpc if you're bidding too high but even this is subject to price variation).

The key is starting out with a low daily budget to see how the ad performs, then raising it once you've got an idea of where to set your bids, assuming you're getting an acceptable cpc.
 
Ended up killing this (thanks to help from my good bros), like 5% CTR in sidebar. 150+ USA likes a day for under $3. Boss...

Stopped it though.

FB is going to stop organic reach and go paid, so getting likes does not seem like a good plan rolling into the future. Tempted to start it back up, I just have no idea what the freak FB is going to do here in a bit.. Balancing risk and reward for the long term.

Working on a plan to funnel those targeted clicks to a product landing page instead of on my FB page. Which still makes FB worth using for me at least.

Also @xmcp123 so true.

Found out if you just got with FB's suggested bid on manual CPC/Imp. they won't run shit. You'll just never get any traction. You have to just way over pay in the beginning then cut that back down later on. (I guess they want one good day to at lest fuck you over?)

No idea, lol.

Thanks for the advice and tips everyone.
 
Was reading about Facebook decreasing organic reach as well. Any idea when this will actually be implemented? Most likely just a gradual thing I suppose.
 
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