Baby Boomers Quitting Facebook

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the problem is that their new GUI is geared at the young generations- it isn't intuitively laid out for those still used to blue underlines = hyperlinks at all- and the little things like using the "+" to 'add things' again isn't going to stick w/ people looking for the brainless "upload a photo" or "add a song to your page here"

Defend it all you want as web 3.0 - it was an isolating move and surely FB didn't get b/c they're a bunch of kids themselves who've proven they're far too stupid to actually make any money. Zuckerberg really should've sold that thing when he had the chance.
 


All this disregards the main point of the article:
The most cashed up demographic seems to be leaving Facebook in droves with no discernible reason (although Sonny's probably on the money).
I've not targeted Boomers specifically, but I do know that they like a lot of the shit I do sell over FB. Knowing why they're leaving and/or where they're going instead would be good.

All that said, I get the feeling that they're leaving now that parental authority has been re-established over their 20something children... You know, the ones that were posting shit in places they thought their parents would never look.
 
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