This just in...
As blogs morph into broader marketing tools, the feds are casting a more watchful eye
Here’s the scoop on product news, blog fans | InternetRetailer.com
“So far, the FTC hasn’t pressed its new guidelines on advertisers and bloggers, and instead has been distributing educational materials, and holding hearings and webinars. But advertisers and bloggers shouldn’t get too comfortable, O’Neill says.
“’When new rules or guidelines come out, the FTC often gives the targeted industry a certain amount of time to come into compliance with them,’ she says. ‘But it would not surprise me if the FTC started to do some sweeps of companies by this summer to see if any advertisers and bloggers are not following the guidelines and FTC Act rules. It will look for mentions of main brands that consumers have heard of, because if it results in legal action it will make a nice press release that will set a good example for other advertisers and bloggers. And no one wants to be the first endorsement case that winds up in that press release.’”
As blogs morph into broader marketing tools, the feds are casting a more watchful eye
Here’s the scoop on product news, blog fans | InternetRetailer.com
“So far, the FTC hasn’t pressed its new guidelines on advertisers and bloggers, and instead has been distributing educational materials, and holding hearings and webinars. But advertisers and bloggers shouldn’t get too comfortable, O’Neill says.
“’When new rules or guidelines come out, the FTC often gives the targeted industry a certain amount of time to come into compliance with them,’ she says. ‘But it would not surprise me if the FTC started to do some sweeps of companies by this summer to see if any advertisers and bloggers are not following the guidelines and FTC Act rules. It will look for mentions of main brands that consumers have heard of, because if it results in legal action it will make a nice press release that will set a good example for other advertisers and bloggers. And no one wants to be the first endorsement case that winds up in that press release.’”
