Black is White, White Is Black

[Roundabout]

Ok, here's what I think to be a decent question for the experts here.

1. I run a campaign for Widgets. It's a $50 rebill offer, but for a niche product. I start my tests on Yahoo to look at the metrics. After 48 hours, I'm at about 500 clicks and 2 sales, epc is a pathetic .10

2. So I say to myself "Ok, before I give up on the offer, let me try one last thing".. I change the ad copy to clearly state "$49.95 monthly fee"

Over the past 48 hours, I've received twice the number of clicks, and just one conversion.

Obviously the offer is a dog, but how does one account for truth in advertising yielding this many clicks? I seriously figured by stating the $49.95 fee in the ad copy, my clicks counts would drop, but my CTR would go up. This makes no sense.

Logic is no longer a part of this, it seems there is no clear rhyme or reason to the PPC game, which scares the crap out of me.

 

[SitPoMk]

You expected your ctr to go up or your epc to go up? And btw are your keywords ok? Maybe you're just getting curiosity clicks

 

[icomunik]

This is a very interesting point you brought up. I had that same situation happening to me before. This is no brain science, you think by letting everyone know the price they have to pay for the product or service will only attract potential customers, but unfortunately this is not the case.

I personally believe that by showing the price amount, you get more people interested to see what kind of product or service they can get for the price advertised. It is like: Hum.. 49 bucks, let me check this out, it might be a good deal, otherwise they would not be advertising the pricing!?

If the offer is shady usually you don't see the price in big bold numbers... so, people in general assume that by you telling them how much they have to pay for it, it might actually be a good deal. The problem lies when they get to your landing page and realize that they don't really need that..

just my 2 cents

 

[affiliatearmy]

Im surprised your offer didnt convert better or the same...I would expand on testing with different landers but keep the ads the same, putting the price out front...also target more of the buy stage kw's......