Brand name domain vs keyword/s domain?

[formatix]

What the title says. What is better - a domain which includes your keywords or a brand name domain? The site will probably be in it for the long-term and will be monitized with (one or two of the following) affiliate marketing, ppc, cpa, ppd etc etc.

Please state a reason for your choice.

 

[IceToEskimos]

do you want to work on a site like howtobuycheapwidgetsonline.net long term?

if the answer is no, you know what to do.

 

[formatix]

got it. Its more like this (example): Stress-Management.com: The Leading Stress Management Site on the Net

 

[IceToEskimos]

got it. Its more like this (example): Stress-Management.com: The Leading Stress Management Site on the Net

Seems like a near-brand (hyphen intentional).

If you had the true .com EMD, it would be worth developing as a brand, but that hyphen is just so shitty, not to mention hard as hell to communicate verbally and/or remember.