Branded Domain Name or Not?

[Skint]

I'm looking to start a site that will make revenue from selling ad space to private companies and businesses and not through AdSense.

In this case, should my domain be full of keywords to make the ad space more valuable and appealing to a buyer, or can I brand the domain with my own business name?

I personally want to build a brand, but I don't want to drive away potential sales with a brand name rather than a keyword optimized domain - what do you guys think? Could I get away with a branded domain or is it a no-no?

Thanks a lot.

 

[Chewable]

Unless you have some serious marketing power/experience, or have the ability to make some viral videos/articles/pictures you would probably be better off with a keyword optimized domain. Just dont make your domain "be full of keywords," chickendildosweaters.com wouldn't be too enticing to buy adspace on.