Broad Search

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wicked1234

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Dec 22, 2007
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Does anyone know what the broad match option does? Does it just reverse keywords so the following will return results:

blue widgets
widgets blue

Would it include results that have additional keywords or would the keywords have to be added? For example,

blue widgets 30gb
 


DanWesson said:
Broad matches any of your keywords, so any results containing blue, widgets, blue widgets, widgets blue, etc.
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and things like blueberry widgets....i hate blue fucking widgets.....if blue or widgets is mentioned anywhere in the sentence it comes up.
 
i see

I guess match is the best option, and the only good reason to use broad match would be if the keyword is already specific enough eg
buy blue widgets would basically have high converting traffic on broad match
 
since you can do blue widgets, widgets blue are basically the same and in general if you move the words around it should still remain targeted.


edit: nvm phrase means in order

So far I figured broad match modifier is the best option

+cheap +shoes would return anything with cheap shoes so its useful to sell a large variety of cheap shoes this way
 
Assuming this is about SEO; when in the decision making process, looking at keywords, and deciding which ones are worth building a site around broad should never be used for evaluating the traffic potential IMO.

The only time broad should be used is when you type the keyword into the search engines to analyze your top 10-20 competitors.

I base decisions to buy a domain and develop a site on exact match numbers. I often check phrase matched numbers if I want an idea of potential traffic, but exact matched is the numbers for that exact phrase being searched. The value of phrase match shows you the number of searches that include your keywords in a specific order. So if your keyword is [blue widgets], then buy blue widgets, blue widgets reviews, blue widgets scam, etc are part of your potential traffic.

wicked1234 said:
since you can do blue widgets, widgets blue are basically the same and in general if you move the words around it should still remain targeted.
Click to expand...

Not exactly. If blue widgets gets 5400 exact searches and widgets blue gets 800, then it's an easy decision which one to build a site around. Also, widgets blue may rank for stuff like "green widgets with blue sparkles" or even "big widgets blue balls."

Try taking a look at the SERPs for widgets blue as well. If there are alot of advertisers on the page for blue widgets but few for widgets blue, that will also give you a clue to not waste too much time on that keyword.

EDIT: just saw your edit, lol. The "+" is a whole other can of worms, and you should pick the keywords you want to target based on the basic words. You can't depend on search modifiers that most people probably don't know how to use.
Also my post is verbose and may not make much sense. I'm suffering from gone to the dentist today and taking prescription narcotics and drinking beer fogginess, lol.
 
actually this is about adwords not SEO.

The + forces the keyword to be in the query. I think i figured it out.

One more question:

If keyword is: +blue +widgets

and the user searches blue widgets 1.0, blue widgets stuff, the result, if dynamic keyword insertion is used, would be:

blue widgets correct, since that is the keyword that is triggered?
 
i think going exact match is the most realistic way to approach a site. if you can justify the ROI based on exact match numbers - then go for it. phrase match will always disappoint.

also - remember to specify the geographic location. if you are promoting stuff that will only be sold in afganistan, then make sure that is the only location you are getting exact match data on.
 
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