Buying keywords and competition

T

thehole

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Dec 4, 2010
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Hello everybody,

I was reading here a lot lately, and I think it's time to become a little bit more active now :eek7:

Ok, so here is a question: Seems like everybody is building EMDs around buying keywords and I'm just wondering how websites/blogs with posts about product related stuff could ever outrank all those big players like amazon or price comparison sites?

Even if you happen to find a keyword with no big player in top serps, there are always specialists like online shops ("the blue widget expert").

So is there anything I'm missing here or is it just good keyword research and analysis (trying to find weak competition: no big players/shops/specialists in the serps...)?
Bottom line: is it a bad keyword for you if amazon and such are ranking in top 10 results like 5 to 8 times?

Maybe I'm just getting the idea of "buying keywords" wrong. What kind of keywords do you go after?
1. "buy/order/... [brand]", "[brand] parts", ...
2. "[brand] xy pro series 500" (product/model no.)
3. "xy pro series 500" (just product/model no, not using brand names)
4. something else


And how important is the EMD itself for this? I'm more into building long term authority sites (becoming "the blue widget expert" myself), does it make too much of a difference as long as on and offpage optimization is well done?
 


First off I think you need to do some research on how Google ranks pages, check out local/global monthly search volume for your keywords, and generally get an understanding of SEO and how to make it work for your site. Everything you need to know can be found throughout this forum (check the sticky threads).

Don't think of it in terms of "buying a keyword". No, you're not going to be #1 or outrank Amazon or somebody like that, but you can make your site present, that's all you're looking to do. If you can be on the first or second page, which in almost all cases will take a lot of optimizing, you should be able to reap some benefit. Having an EMD certainly helps, you can also purchase an Adwords ad, if you're selling a product get it listed on Google Shopping, or get listed on a comparison shopping site, take advantage of their high SERP and their Adwords ads. If you have a video get it on Youtube so that it shows up in the search results. There's more than one way of getting your site on the first page.
 
EMDs/microniche sites are mostly preferred by SEOs who are impatient and like to see instant results. ie. bigfatbluewidgetswithshoes.info

Authority sites ie. widgethouse.com will take longer to build and rank but are definitely better in the long term and better overall, in my opinion. They allow you to build your site out more (there's only so much you can write about big fat blue widgets with shoes), and they look better in the eyes of Google [citation needed].

Google's been showing a lot of love to one of my first non-EMD sites lately. I haven't even been building links, but its SERP ranking is increasing across several terms to the point that I'm even outranking several EMDs for those terms without even trying. This is, of course, anecdotal, and proves absolutely nothing, but I like to believe (pretend) that Google thinks my site is really cool and that's why my rankings are increasing.

With all that being said, for anyone who's just starting, I think going with a microniche EMD is one of the better ways of getting a feel for how SEO works, seeing what works and what doesn't, and so on.
 
If you search for your product on google and amazon comes up as the first serp it shouldn't be daunting. It is not very hard to outrank an amazon product on google as that single product site does not hold as much power as "amazon.com" and its probably not likely that its being actively ranked for with link building and other SEO techniques.
 
Thanks for the replies.

I think you somehow got me wrong here. I'm not talking about buying keywords. I'm talking about keywords that address users in "buying mode".
 
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