Hey Guys, in my last post I asked for your feedback and ideas. Based on feedback we’ve gained through this forum, other industry forums, as well as direct talks with publishers, we have tweaked our guidelines to reflect some of the changes you wanted while making some parts a little more clear.
Below is the letter that we are currently sending to our publisher base explaining the changes and linking to our updated guidelines. In addition to sending the letter, I wanted to post them here to let you all know that we appreciate your feedback and we definitely are listening.
Thanks,
John
To our valued Clickbooth Publishers,
One of the biggest things that has made Clickbooth a successful company is our publishers. Without our publishers we would not be where we are today, which is why we have started down this path to make sure that you are protected. Your feedback over the years is what has allowed our company to excel and we were excited about all the feedback we received in reference to our Blog and Review Site Guidelines. We have received an enormous amount of positive feedback, and we appreciate that. We also received many questions asking for a more clear understanding of our guidelines.
Since we are taking such a bold stance to delineate the marketers doing things the right way, from those doing things the wrong way, we certainly expected this to be an ongoing dialogue. We are currently working with both our publishers and our advertisers so that all parties involved are protected.
We have listened and based on your feedback, we have adjusted these guidelines so that they are more clear for all parties involved.
A few main points that we’d like to highlight are:
· We have clarified our definition of sites designed solely for advertising purposes versus those with non-promotional content and added user value.
· We have expanded our list of acceptable personally identifiable documentation
· We have clarified the steps involved in our audit process and the result of a negative outcome of the audit.
We would also like to reiterate that, as always, all publishers will be paid for traffic they generate through Clickbooth.
We encourage you to take a few minutes and read through the updated guidelines: Clickbooth Publisher Affiliate Network and CPA Network and once again pass along any feedback or questions you may have.
Please contact your affiliate strategist with any questions or email publishers@clickbooth.com.