Content Network Quality Score

[google]

I have a few campaigns in a new adwords account. (3 of them in separate niches) and all are only on "Content", with search turned off. Now when the campaigns started initially (7 days back), with a budget of 100$ per day each, they were getting around 20 - 40 clicks per day with very good conversions.

Right now though the bids are same and budget has been increased to 500$ per day, but the amount of impressions are same from past few days. Infact going down day by day. There was a miserable 10 clicks today.

I understand that this means that my quality score is bad on the content network. But how to know whats my content quality score ??? average pos. was 4.2 initially , went down to around 6.9. Thats terrible.

I still get 10 - 20 clicks every day and a few conversions but i am a human and humans are never satisfied.

I do have all sort of privacy policy , contact pages, RSS feed powered blogs , on the domain and all linked from the homepage footer etc. I have linked to major sites like wikipedia etc. sorta.

Any suggestions ?

 

[ImagesAndWords]

I would first of all suggest you take out a Site Report (Placement Report) for the time period since you started the campaigns. Make sure the report is by "Daily" and not "Summary".

Export the report into Excel where you can better organize the data and see when changes occurred in impressions on different sites.

Chances are you probably were doing real well with some of the sites at first, but was outbid by competitors for position on those sites.

Check to see what sort of CTR you were getting on each site and when it changed, if it did.

QS on content is not the same as QS on search, and your CPC and position is largely determined by your ads' ability to deliver a high CTR.

Pick out the sites from the report that gave you the best conversions initially, and set up new Placement-targeted campaign for those sites exclusively. Do this with the same ads as before, but also with some new ad creatives, and a slightly higher bid to begin with. You might also wanna test out with CPM bids but of course - pay close attention to budget.