CPA Site Case Study

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jdprgm

jdprgm

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May 19, 2008
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Alright so I recently started a new site with what I believe is a unique idea and thought it might be of some interest to some of you here. I figured I would write a continuing case study on it for the benefit of the community as well as my own benefit for I am looking for feedback as well as tips.

My goal is to bring this site to averaging $30 a day or more which I believe is an achievable goal and of a value which would be of interest to a lot of new marketers.

Since I am starting this study after I have already done I fair amount of work I will bring what I have done up to speed.

Concept: All the revenue is based around users completing either email or zip submit cpa offers which tend to pay out in the range of ($1 - $1.60). My site quickly summarized is a weekly raffle where to enter to win a user submits there email on the first page which is added to my database then they are sent to a second page with a link to activate there ticket which sends them to a one page submit cpa offer. Assuming they complete this they are credited an active ticket and my raffles prize total dynamically goes up by $.50. The main aspects I focused on where speed and ease of use. I want the user in and out of my site within a minute with. The nice thing is each week I put up a new raffle / offer. I can send out an email to all the previous people who entered letting them know the winner and that a new offer / raffle is up.

Marketing: I started the marketing very recently and so far it has consisted of stumble upon traffic plus a number of various social bookmarking sites. One I would like to point out is propeller by netscape which seems to get my sites indexed in google at a rapid rate. Any other traffic has come from forums and other small announcments.

Future Plans to be implemented:
  • PPC. I figure I might be able to succeed with this and it would be better then just straight PPC to CPA because I am getting the users email.
  • Keyword research. I tried this intially and had a tough time for this kind of niche but plan on trying this because I have had previous success with SEO traffic.
  • Linking Building in general maybe try some Blue hat techniques.
  • Continuing with Social Bookmarking sites especially StumbleUpon.
  • Your suggestions?
Total Revenue (Updated: May 20th): $49.35

Traffic Stats (Updated: May 20th):
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Alright I would like to post the url so that I actually can get some suggestions plus I think people might like to see it. I don't know if this is allowed though? Can I get some word from a mod or admin on this?

Thanks for reading! And I will definitely be updating if there is ANY interest.
 


Alright I would like to post the url so that I actually can get some suggestions plus I think people might like to see it. I don't know if this is allowed though? Can I get some word from a mod or admin on this?

Thanks for reading! And I will definitely be updating if there is ANY interest.
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Interesting case-study. Just post it!
 
1. Your hard working site is dedicated for email sub only. That won't be worthy.
2. I don't understant too much how your site working. But it seems you are going to incentive email sub, that is not allowed.
 
Be careful to only do this with an incentivizable offer, or else you will get banned by your network. You're not allowed to give users anything for completing the offer.
 
Don't waste time with email/zip submit offers when you already have the user by the balls as they have to fill out an offer to have a chance to win the raffle. Use a better (higher paying) incentivizable offer. I would also collect a little more info about the user so you can more effectively use the email address you acquired in the future, such as what their interest are ;)
 
dickson said:
1. Your hard working site is dedicated for email sub only. That won't be worthy.
2. I don't understant too much how your site working. But it seems you are going to incentive email sub, that is not allowed.
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speake de english?
 
Very nice site! As people already mentioned, doing incentives could be a problem. Unless it's explicitly allowed by advertiser you might end up not being paid.

Did you pay for the official stumbleupon ads or did you buy stumbles? SU editors never approve my ad if landing page contains email/zip submits.
 
finspin said:
Very nice site! As people already mentioned, doing incentives could be a problem. Unless it's explicitly allowed by advertiser you might end up not being paid.

Did you pay for the official stumbleupon ads or did you buy stumbles? SU editors never approve my ad if landing page contains email/zip submits.
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Neither yet. I just stumbled it myself and a few other people have to.

In response to everyones worry about it being stopped because of incentive. Well I have a creative way of fixing that. I havn't implemented this yet but will soon. I plan on making it so that on the activation page the users chooses an offer from among a few so that there is more choice involved. This would help bring it down a few notches from straight incentive my AM said.
 
The site looks great but you need to work on your video presentation... reading straight from the computer and watching your eyes scroll back and forth doesn't make for a very convincing sales pitch.
 
pocketrockets said:
The site looks great but you need to work on your video presentation... reading straight from the computer and watching your eyes scroll back and forth doesn't make for a very convincing sales pitch.
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That was my impression as well. I need you to talk to me, not read to me :love-smiley-085:
 
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besides that ^^ watch out for incentivization. even if the offer IS incentivizable, be careful. i never mess with em personally. try collecting more info from your users as was mentioned and you can focus on your drips for decent income. this is all after you speak with your lawyer.

- lucas
 
Depending on which affiliate network you use, they will typically specify whether a particular offer is incentivizable or not. In some cases, I have actually found that the same vendor had multiple offers- some of which were incentivizable, and some weren't. Worth checking.
 
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